Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth. But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was
read more...Content marketing today has left the safe world of ‘proof of concepts’ without the budget to be a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer-centric organization, the conversation has moved to the thorny topic of ‘return on investment’ (ROI). But ROI shouldn’t be met by sharp intakes of breath content marketers. We know that content marketing works and is measurable.
read more...