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10 Steps to brilliant B2B digital marketing – Part II
In Part I, we discussed your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally....
10 Steps to brilliant B2B digital marketing – Part I
Today, just 60% of business owners realize that digital marketing works in a B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct...
Content Marketing – ROI or Creativity?
Content marketing today has left the safe world of 'proof of concepts' without the budget to be a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer-centric organization, the conversation has moved to the...
How to leverage Snapchat for Indian Brands?
With leading social platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest in place, it might seem inappropriate for any brand to enter into any other social platform for their campaigns and audience reach. However, Snapchat is putting its advertising...
Context Marketing
In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one...
10 best Snapchat hacks you didn’t know about
Snapchat is a fun platform of sharing your pictures and videos with your friends, but is it the most user-friendly app?probably not! There are a lot of features that aren’t visibly obvious even if you have mastered the basics. Following are 10 best Snapchat hacks to...
Instagram Stories and their usefulness for a Marketer
Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users post content...
10 Reasons brands should have CHAT BOTS!
Ever since the chatbots have been introduced, there is a lot of buzz that these bots will become the next paradigm shift in marketing brands. Though it’s too early to predict things with only a few brands using it, the developments surrounding these chatbots are...
Facebook Bot Messengers: A New Revolution
In its F8 Developer Conference in April 2016, Facebook introduced the ‘Chat Bots’-which the developers can build into Facebook Messenger via an AI (artificial intelligence). Theoretically, these messenger bots will allow any user to interact with a...
Why one should invest in Digital Marketing?
Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to product promotion. For example TV/radio ads, telemarketing calls, email campaigns, etc. Online/digital marketing gives the ability to reach customers to the door of the...