Facebook and GA data

This topic contains 1 reply, has 2 voices, and was last updated by  Virsen 3 weeks, 5 days ago.

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  • #9689 Reply

    Daniel Smith
    Participant

    Facebook and Google Analytics Data is not matching?

    #9698 Reply

    Virsen
    Participant

    Its a very common problem. Reason is at times google analytics is NOT able to track the traffic coming from Facebook’s third party audience (like Facebook apps). It then put that traffic into ‘Direct’ or ‘referral’ traffic.
    Common way to solve this issue is to always use UTM parameters.

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