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  • #9689 Reply
    Daniel Smith
    Participant

    Facebook and Google Analytics Data is not matching?

    #9698 Reply
    Virsen
    Participant

    Its a very common problem. Reason is at times google analytics is NOT able to track the traffic coming from Facebook’s third party audience (like Facebook apps). It then put that traffic into ‘Direct’ or ‘referral’ traffic.
    Common way to solve this issue is to always use UTM parameters.

Viewing 2 posts - 1 through 2 (of 2 total)
Reply To: Facebook and GA data
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