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  • #9689 Reply

    Daniel Smith

    Facebook and Google Analytics Data is not matching?

    #9698 Reply


    Its a very common problem. Reason is at times google analytics is NOT able to track the traffic coming from Facebook’s third party audience (like Facebook apps). It then put that traffic into ‘Direct’ or ‘referral’ traffic.
    Common way to solve this issue is to always use UTM parameters.

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