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Hello Rachel,
There are many ways to optimize the conversion rate. Although you would need to analyze the current response first. You should see some signals which gives a hint towards the problems. For example, if your CTR is very low, probably the communication is poor.
You can try variations with different visual appeal and communication statements. Similarly, its strongly recommended that you plan your audience segment very well and create different campaigns for every segment. Similarly, for every segment, plan different visuals and communication.
You should also try a variation of the landing page and see the responses.Brands Like Patanjali, Coca-Cola are examples of the brands in India using Local Language for social media promotions. Companies like Patanjali are competing with companies like P&G and HUL to explore uncharted territories and are posting a lot of content in Hindi on Facebook and Twitter which has seen higher engagement. “Coca-Cola has tried to tap rural and regional markets with local content in Telugu, Hindi, Marathi. Brands are seeing engagement ratios of 24% through regional content which is considerably healthy. Even a brand like Sula Vineyards is using local content to connect to a regional audience,” said Experts. Ref: http://economictimes.indiatimes.com/tech/internet/brands-like-coca-cola-patanjali-and-others-embrace-regional-languages-on-social-media/articleshow/52335944.cms
