This topic contains 2 replies, has 3 voices, and was last updated by  James Anam 5 months, 2 weeks ago.

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  • #6728 Reply

    Helgi arnold
    Participant

    Any example of Local Language Social Media Promotions by Brands in India? I am consulting an Indian brand and they want the social media promotions to be done in local vernacular language i.e. Hindi.

    #13992 Reply

    Vinay
    Participant

    Brands Like Patanjali, Coca-Cola are examples of the brands in India using Local Language for social media promotions. Companies like Patanjali are competing with companies like P&G and HUL to explore uncharted territories and are posting a lot of content in Hindi on Facebook and Twitter which has seen higher engagement. “Coca-Cola has tried to tap rural and regional markets with local content in Telugu, Hindi, Marathi. Brands are seeing engagement ratios of 24% through regional content which is considerably healthy. Even a brand like Sula Vineyards is using local content to connect to a regional audience,” said Experts. Ref: http://economictimes.indiatimes.com/tech/internet/brands-like-coca-cola-patanjali-and-others-embrace-regional-languages-on-social-media/articleshow/52335944.cms

    #14270 Reply

    James Anam
    Participant

    Hi, This is true that if you want to target local audience then their local language is the most influential tool to target as Patanjali had done in their promotion. These days social media platforms like Facebook, Twitter, Instagram are playing very active role in brand promotion.

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