You may find epics written on SEO and how it’s different from PPC, but here we want to address a few misconceptions that are practically essential to know.

Misconception No1: SEO is Basically free.

Good SEO is never free. It takes some time and manpower(link builders, content producers, analysts) to rank on Google search results. So be prepared to invest a few months time to see your first few results and allocate your marketing budget for it.

Misconception No2: SEO is More Effective than PPC/PPC is More Effective than SEO

There is no scale to judge which of the two is more effective.

The balance of PPC and SEO varies from business to business. For some businesses, SEO efforts create trust and drive qualified traffic whereas others may find that PPC gives them a huge boost in visibility that takes their brand to the next level. So look for your requirements and hire an experienced consultant to help you in taking a decision.