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An effective paid search marketing campaign relies on a high ‘Quality Score’. Many PPC marketers, however, find it a perplexing and challenging metric to fully comprehend and master. You can measure it from 1-10, where 1 is the lowest and 10 being the highest. It is the rating by Google for your ads of the overall user experience that your landing pages provide. The following factors affect your Quality Score:
Expected Click-Through Rate (CTR):
Ad Relevancy
Landing Page Experience
Knowing the above factors can help you to improve your ad’s Quality Score.Google Adwords (now, it’s called Google Ads) operates by advertisers bidding on specific keywords so that their ads appear in Google’s search results when someone searches for that term or expression. In addition to the traffic, clicks, and conversions, Google Ads is a great way to spread the word about your business.
Google AdSense is one of the best ad networks to monetize a website or a blog. It outperforms all other CPC advertisement systems by 90%. It provides the highest CTR for each web page to the publishers. The publishers could make lots of revenue daily from Google Adsense.
All of these digital marketing activities help reach targeted audiences online. The difference between a profitable, thriving company and one that fails is even if the website receives a lot of regular traffic, it will be useless unless it converts into leads or sales. Therefore, small companies benefit from digital marketing because it is a more efficient and cost-effective marketing channel.
If you’re a B2B business, LinkedIn is a great way to communicate with customers, build relationships, and drive traffic back to your website. If you want to drive traffic to your blog from LinkedIn, you must be involved on the platform and post frequently. There are several groups on LinkedIn. LinkedIn is said to have over 1.5 million communities, according to a survey. Furthermore, the majority of users (81%) belong to at least one of the parties. It will help you drive traffic to your company if you can explore the groups.
