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  • #30687 Reply
    richwrite
    Participant

    Google Adwords (now, it’s called Google Ads) operates by advertisers bidding on specific keywords so that their ads appear in Google’s search results when someone searches for that term or expression. In addition to the traffic, clicks, and conversions, Google Ads is a great way to spread the word about your business.

    Google AdSense is one of the best ad networks to monetize a website or a blog. It outperforms all other CPC advertisement systems by 90%. It provides the highest CTR for each web page to the publishers. The publishers could make lots of revenue daily from Google Adsense.

    #31003 Reply
    JohnPhil
    Participant

    The main difference between Google Adwords and Google Adsense is that Adword is designed for advertisers, which allows you to bid on certain keywords in order for their clickable google ads to appear in Google search results. The advertiser has to pay for these clicks, this is how Google makes money from search.
    Google Adsense is designed for publishers and is run by Google that allows publishers in the Google network of Content sites to serve authentic text, image, or video that is targeted to site content and audience.

    #31014 Reply
    zackW
    Participant

    Hi,

    There are many comments to know the difference between AdWords and AdSense. I’m thinking should i also put a comment on it? Well i appreciate. You guys shared good information.

    #31026 Reply
    etdigitalmarketing
    Participant

    The primary distinction between AdWords and AdSense is who they are intended for. Advertisers use AdWords, whereas publishers, or website owners, use AdSense. Businesses and marketers can use AdWords to advertise on Google’s network (search, display, etc). The second major distinction is that AdWords is used to purchase advertising from Google, whereas AdSense is used to sell advertising space to Google. The third major distinction is that the processes for setting up AdWords and AdSense are distinct.

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