Measuring the success of SMS marketing campaigns is crucial to understanding what’s working and where you can improve. I’d suggest tracking include open rates to gauge engagement, conversion rates to see the campaign’s impact, opt-out/unsubscribe rates to identify messaging or timing issues, and revenue generated to track the bottom-line results.

AdWords is for advertisers who want to promote their products/services, while AdSense is for publishers who want to monetize their website traffic. They work hand-in-hand, but have distinct functions within the Google advertising ecosystem.

I agree, there’s no one-size-fits-all answer for SEO vs. PPC. You make a good point about leveraging both strategies to complement each other. Ultimately, it comes down to analyzing your business goals and target audience to determine the right mix.

Email gave me more consistent results, but local SEO helped attract new local customers. My advice is to try a balanced approach—invest in both and see what works best for you. Start small with each, then focus more on the strategy that delivers the best ROI.

Leverage the platform’s privacy controls, use encryption tools, educate your community on secure sharing practices, and enforce clear guidelines to balance creative freedom and content security on your adult creator community.