SocialChamps https://socialchamps.com Sat, 17 Aug 2019 08:09:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 Power of Social Media Influencers https://socialchamps.com/power-of-social-media-influencers/ https://socialchamps.com/power-of-social-media-influencers/#respond Thu, 08 Aug 2019 05:46:49 +0000 https://socialchamps.com/?p=18342 What is that thing that makes people buy things/ products watching the ads or marketing campaigns on social media? The first and the most candid guess of mine would be the Desire! That feeling we get after seeing the particular somebody is using a particular product that makes a refined change into his/ her life. The desire for that change to happen in our lives, that makes

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social media influencer blog image

What is that thing that makes people buy things/ products watching the ads or marketing campaigns on social media?

The first and the most candid guess of mine would be the Desire! That feeling we get after seeing the particular somebody is using a particular product that makes a refined change into his/ her life. The desire for that change to happen in our lives, that makes us buy the product. 

For example, when we see in the ad of perfume, the plotting is done very wisely that you crave for the attention he gets at the end of the ad. 

Or even some graphic representation like this at the end of the ad helps to convey the message that they want the audience to remember which will make buy that perfume. 

And another reason for buying the product would be the person. These are the people whom the common people want to follow in real life.

Influenced Marketing is…

Like, Amitabh Bacchan has a huge fan following in India, so when he does stand on that screen saying he uses JustDial or shop from the Flipkart people happen to use the JD app and shop from Flipkart emphatically. Because we trust the person speaking for the brands. 

So basically, what happens is customers are convinced in some or the other way to buy the things through the ads, by showing them either how important it is or by showing some XYZ glamorous personality is using it and that makes us follow it blindly raising a silent desire of having that particular thing in life just because somebody else has it. 

So nowadays there is being another category in influencer marketing, that is social media influencers, so these are mostly social media celebrities. Rather than coming on big screens, they have a big fan following on social media like Youtube, Facebook, Instagram, etc.

Also, there is a whole hierarchy for social media influencers now. Right from social media influencers having followers in millions to influencers created in some thousands of followers on Instagram are also called social media influencers, known as macro and mini influencers. There is also this concept called ‘Nano Influencers’, where the same concept is used on a very small level. 

This is exactly what the Influencer marketing is

And with changing aspects in everything digital this concept is also changing in ways. Now the people are not only influenced by Bollywood actors but also with YouTube celebrities too. 

People getting influenced by someone is a big deal as the main factor of gaining the trust of the audience matters a lot in this case. And YouTube people are seeming pretty great at it, having followers in millions and billions of numbers.

For example, the social media influencer Bhuvan Bam has his channel called ‘BB ki Vines’ and has 10 million+ subscribers. Now, what are the chances that if he stands up and says he uses the glasses of Lenskart, people will not go for the LensKart for buying the glasses?

Also, the Bollywood and Hollywood star of Indian origin Priyank Chopra and the famous YouTuber and social media influencer Lily Singh is doing this ad for Pantene shampoo, with long silky and shiny hair, then how many would keep themselves without using the same product? 

And the most loved Bollywood actress, Alia Bhat when says she uses and loves the Bags of Caprese then people are supposed to follow that fact irrespective of any other thing. 

Time for Stats and Maths:

Not always you go with trending trend. There should be some solid numbers proving the same and no wrong in that. 

So according to the stats of Forbes, 73% of the marketers have assigned a budget for the Influencer marketing. And 71% of people buy due to the influence of social media. Also, 70% of teenagers follow social media influencers rather than traditional celebrities. We can’t underestimate these choices of 70% of the teenagers as they contribute to the huge number. 

Things you need to remember while opting for the Influencer marketing:

  1. Choose the right influencer considering your target audience. Obviously, because the fitness freak social media influencer won’t do any good for your clothing brand than a fashion/ lifestyle blogger, right?
  2.  Persuade the right approach of your strategy in every aspect, considering every factor that even slightly matters. 
  3. Make sure that even the influencer is getting some solid returns working/ marketing your product. As this is a partnership where both the partners are supposed to get benefits out of the partnership. 
  4. Make an authentic and transparent relationship with your influencer.

While going for the influencer marketing seeing the figures working pretty good you should mind these things also for the better results. 

So let us know in the comment section below, your views on Influencer marketing. Also, I will be talking about the ‘Pros and Cons of Influencer Marketing’ in the next blog, so stay tuned!



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How to increase your Conversions with User Behaviour Analytics? https://socialchamps.com/how-to-increase-your-conversions-with-user-behaviour-analytics/ https://socialchamps.com/how-to-increase-your-conversions-with-user-behaviour-analytics/#respond Fri, 02 Aug 2019 06:14:26 +0000 https://socialchamps.com/?p=18340 Conversion Rate: The importance of the conversion rate is huge in every business no matter what.  But increasing conversion rate is a very subjective term and it changes with the changing genre of the business.   Like, for example,  in the business of real estates, the conversion is said to be done when the data of the people is collected who visited the landing page and who filled

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user Analytics blog image

Conversion Rate:

The importance of the conversion rate is huge in every business no matter what. 

But increasing conversion rate is a very subjective term and it changes with the changing genre of the business.  

Like, for example,  in the business of real estates, the conversion is said to be done when the data of the people is collected who visited the landing page and who filled the inquiry form. Or for some E-commerce company, adding the product to the cart isn’t conversion but buying it is considered as the conversion, and that calculates the conversion rate of the business. 

And this is obvious that there are thousands of factors that affect the conversion rate. But the good and interesting landing pages, convincing and appealing content and CTA (Call To Action) buttons at proper places help well. 

Yet it’s hard to meet the conversion rate that we expect with the help of current tools, like Google Analytics. 

What is Behaviour Analytics?

Google Analytics gives information about the people visiting your website, about their age, gender, and location, etc., yet on retrospecting the fact that no good results are seen in terms of conversion rate. So the need to find some other algorithm, based on the advancement in the big data analysis, machine learning, and artificial intelligence. 

The User Behavior Analytics helps in analyzing, basically, the behavior of the user/ audience visiting on your website. It helps you understand that what part of the content is helping the audience to engage on your website. By analyzing the behavior of the audience and knowing their interest the personalized emails and messages could be done at the right time. And that will help you in increasing the conversion rate. 

Ways to Increase the Conversion with User Behavior analytics:

1. Send personalized E-mails:

Only sending e-mails is not the concern here but sending the relevant e-mails to customers is an essential part. You need to draft different content in mails as per the customers. 

For example, there is a list of new customers and the other is of old customers. You can’t send the same ‘5% Discount’ mail to both the lists of old and new customers. 

This is done correctly and accurately when you make an analysis of the behavior of your customers/ audience visiting your website considering different factors. And then designed a campaign of personalized e-mails for potential customers.

You can differentiate the customers making categories like the following:

To analyze the behavior of the customers for an E-commerce site, say, 

  • Types of products purchased by particular customers.
  • Items added in the cart but not bought.
  • Items viewed by customers.
  • The most purchased items by customers. 

Are some of the important questions for which the answers to be known.

2. Make a personalized product recommendation:

What is relevant to one customer is not necessarily to be relevant to another. But by knowing the behavior of your customers, you can totally predict the next item they would buy, and that should be recommended on their screen. 

To improve the conversions, the personalized recommendations of the products is the highway. Best-sellers in the category that your customers like can be recommended to them depending upon the analysis of browsing data. 

By showing them the recommendations you are guiding the way of buyings of your customers. Where the chances of conversions become high. 


Image 01: this is recommendations to me on my previous purchase.

Image 02:  These are the recommendations on analysis of my browsing history from Amazon E-commerce site.

3. Create personalized landing pages based on referral traffic.

Seeing an ad and clicking on it, hoping it would lead us to the exact same thing we were shown but it leads to the home page and now you are required to do the search again in accord to find the same could be a huge bummer for customers. And high chances are there that you will lose the potential customers. 

Most of the people won’t take these efforts and will leave from your home page, which will do nothing but increase the bounce rate of your website. 

So for example, if someone sees the ad of the best digital marketing company in Pune, they should be directed to the page talking about digital marketing of the company and not the home page or anything. 

It makes easier for users to get to the information that they are looking for. And it helps in increasing the conversion rate for your product/ service. 

4. Differentiate the experience for the returning visitors:


Image showing digital marketing page of the SocialChamps and not the Homepage of the company.

Meeting someone for the first time is different from meeting someone for the second time or third time. The way you feel comfortable with each other and the way you treat each other is definitely different when it’s the first time and when it’s after that first time. 

The point being is, the same concept is applicable to the first time visitor and the returning visitors/ customers. 

The first time visitor needs time to get familiar with your platform and working methods. But the one who is been the regular visitor is familiar to the website, already. 

So the first time visitors are expected to get the pop up for the subscription of the newsletters or the new blog alert or something like that. But the regular user might have already done that and do not need to be done again. 

So the revisitors should be welcomed with a new home page and not on the same page as for the new visitors. That changes the user experience as both the first-timers and returning visitors have different perspectives, behavior, objectives, and expectations. Also, the methods of consuming content vary.

Conclusion:

Now that you know some of the methods to increase the conversion rates, you need to remember this thing always that the customer/ visitor/ audience is the main focus here. 

You can attract more audience/customers to your service by putting out the great piece of content to them. For this, targeting keywords and planning the keywords strategy is a crucial part of all. 

 The whole process revolves around what kind of experience your visitor is having and whether or not they change into the regular customers or consumers.  Because that decides the conversion rate for you.


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How to Plan the best social media marketing strategy for your Business? https://socialchamps.com/how-to-plan-the-best-social-media-marketing-strategy-for-your-business/ https://socialchamps.com/how-to-plan-the-best-social-media-marketing-strategy-for-your-business/#comments Sat, 06 Jul 2019 11:48:19 +0000 https://socialchamps.com/?p=17775 By now, your social media plan for 2019 must be working on full speed. And by now you must have understood the benefits of social media marketing so we are not going to waste your time by convincing you about them and some other social media marketing basics. If you are still not happy with your social media marketing plan or if the numbers are still underwhelming

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social media plan image

By now, your social media plan for 2019 must be working on full speed.

And by now you must have understood the benefits of social media marketing so we are not going to waste your time by convincing you about them and some other social media marketing basics.

If you are still not happy with your social media marketing plan or if the numbers are still underwhelming your estimations, we are going to explain you how a full fledged social media marketing strategy will work for you and how you can design it.

Wait. A great social media marketing strategy is not about spending too much on ads.

It is about building a brand around your audience and then capture them one by one to make them buy your products or services.

Social Media Marketing is an important aspect in your marketing plan and a common question a few years ago was, ‘Why should I choose social media marketing for my business?’ And now that question is being replaced by, ‘How can I utilize social media marketing to the fullest for my marketing?’

Here is a short plan for your next social media marketing plan:

Social media strategic plan only will be successful if it is clear, concise and measurable. It should go hand in hand with your yearly goals and what you want to achieve in a year – Gajanan Sapate, Director at SocialChamps.

To revisit your unsatisfactory social media strategy, here is you should start with

1. Run an audit for your present social media platforms

Take a quick look at where you are right now and then strategize where you are heading. A few sections while running an audit for your social media presence are:

  • Platforms you are currently active on
  • Are those platforms optimized? (Bio, photos, cover images, videos, URLs, etc.)
  • Which platform is providing you the most value?
  • How your profiles are performing compared to your competitors?

At SocialChamps, we offer a complete social media audit for your online presence including a deep analysis of social channels, content, SEO and web structure with a plan that will suit your marketing plan.

2. Know your ideal customer

The main aim of your marketing plan to work the best is to understand who your customers are and how you can sell them your products.

You need to be as specific as possible in this part. 

Even the best of the best marketing experts won’t pass the test of finding the right audience for your business. Here, using these simple questions to come up with a highly focused buyer persona:

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points (that your business can provide a solution for)
  • Most Used Social Platform

3. Prepare a social media mission statement

Your brand has something that makes it weird, unique and thus help it stand out.

Your social media mission will drive your future plans, so ensure you give more thoughts on it. This statement will define your social media presence and reflect your brand identity. Always remember your ideal customers while creating this statement.

Here is an example of a social media mission statement: To use social media to spread knowledge about digital marketing amongst current and potential customers, with a focus on social media marketing. 

Once you have such kind of statement on a document, it will be simpler for you to decide what kind of content is to be prepared and shared.

Forget about it if it doesn’t match with your mission statement. Brands that post random content without a mission will surely fail. People follow experts, not educators.

4. Pinpoint your key success metrics

It will be easier for you to improve if you can measure it. 

How can you identify if your social media marketing efforts are paying off? We are not talking about only getting more followers, but we are talking about more business here. After all, it is not easy to justify the spending time and money on something that is not moving from the bottom line.

A few metrics to consider measuring are:

  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Sentiment
  • Total Shares

5. Spread engaging content

Bill Gates once said, ‘Internet will earn you money through content.’

Sadly, many brands keep curating boring content that only guides potential customers. People need stories. People need to read something that will touch their emotions. This is where engaging content will come into the picture. Share it on your social media platforms. 

Here is a fun part. Once you understand the above 4 points, you will be able to understand who needs your content. But what exactly is engaging content? Here are a few examples of creative content:

  • Images
  • Videos
  • Blog Posts
  • Company News
  • Infographics
  • eBooks
  • Interviews

This list will go on but make sure that you focus on the content that will match with your mission statement. Content is the fuel of the internet and so ensure you keep creating high-quality content on top priority.

A perfect social media strategy is not impossible to change and hence, you need to change it time to time for the betterment of your brand. 

Get your shoes on. 

Create an awesome strategy and start optimizing it to outgrow your social media performance. 

Increase your business and engage your audience.

If you need any help while developing and implementing a robust social media strategy, call us on +91 7410001361 and we will be on your tour to social media marketing.

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Local Language Approach for E-Commerce? Here Is What We Think! https://socialchamps.com/local-language-approach-for-e-commerce-here-is-what-we-think/ https://socialchamps.com/local-language-approach-for-e-commerce-here-is-what-we-think/#respond Mon, 01 Jul 2019 13:59:53 +0000 https://socialchamps.com/?p=17712 Think Local not Global- Strategy for E-com: What we generally tend to think is if we want the business to grow big as we are taught to dream big and think big, then that old-school, ideal things will help us out. But this is a whole new scenario, those ideations were made back when there was not even the slightest clue of having a business online. But

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Think Local not Global- Strategy for E-com:

What we generally tend to think is if we want the business to grow big as we are taught to dream big and think big, then that old-school, ideal things will help us out. But this is a whole new scenario, those ideations were made back when there was not even the slightest clue of having a business online.

But now that we are dealing with all the online buying and selling and e-commerce websites providing online businesses, the strategies should be modified. If the shops and malls are turning into online shopping platforms that are open and accessible globally, we can’t afford to forget our basic rules altogether at the same time. 

So the main question stands that where to draw the line between changing, modifying, and accepting the strategies to stand in a market where there are not one, not two, but thousands of them and emerging new every other day. So there is this new concept that entrepreneurs are asked to follow that, ‘Think Local, not Global.’ This is exactly where the line should be drawn. 

Local or Global?

The concept for your E-commerce business should be local, not global. What will get famous with people around you is something which has a creative touch with the customization and localization. The basic is when people around you will trust and trust your online shopping platform, then your business will automatically grow by the feedback of customer experience. Now considering this fact we can totally opt for the regional things. Like regional or local clothes or local products, or maybe local language content, etc. 

BTW, the content writing plays an important role in the raking of your website. And so does the local language content and local language strategies. Now if you are aware, even a little bit about how Google ranks the website and how the ‘SEO’ thing works, you will know the importance of the content that we put on the internet and content marketing. 

Why the Local Language for Online Shopping Platform?

So the question of why e-commerce is working towards optimizing the websites in the regional language is pretty simple. When doing business with the local product and from the local market, then why start with the local language. Because this will ultimately support the above concept of ‘thinking local, not global.’

These are a few points on why E-commerce is shifting towards optimizing regional language:

  • To reach a wide range of customers of the targeted area. 
  • To make good marketing of your products in the most understandable language.
  • To enhance the customer experience by introducing multilingual platforms.
  • To make the online shopping platforms accessible to people of all tiers. 
  • Local language content will make people gain trust over the product since most of the people are from II-tier and III-tier who shop online. 
  • To attract more buyers on online shopping platforms with customization and localization will be the keys. 

Marketing Strategy with Local Language Content:

To answer the question of how E-commerce is shifting towards the local language content, let’s consider this as a need of time for marketing. Since we are meeting new and growing technology every day, and the internet is not limited anymore. So to target the specific audience is the way to get your business to grow. 

From the stats of the Snapdeal, online shopping platform, the sales have been increased by 40% in Hindi- heartlands and Tamil Nadu, since they have launched the portal in Hindi and Tamil languages. 

To promote E-com:

Along with good SEO strategies the social media marketing provides an important and crucial role in ranking any website. Also, what matters the most is the content of the website. The specific words, called keywords in SEO language are the main player of the game. With the customization and the localization, the local language content strategies and marketing are essentials too. 

So in order to grow the business weaving the old and new concepts together is preferred the most. For this, the technically strong support with experience, in amalgamation with creativity is needed. 

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Why Your Real Estate Business Should Consider a City Landing Page? https://socialchamps.com/why-your-real-estate-business-should-consider-a-city-landing-page/ https://socialchamps.com/why-your-real-estate-business-should-consider-a-city-landing-page/#respond Sat, 29 Jun 2019 12:46:23 +0000 https://socialchamps.com/?p=17691 What is Local Landing Page? Basically, the landing page of any website is defined as the page which serves the entire purpose of the website. That is, the summary of the whole website summoned on a single webpage is called the landing page aka local landing page. The local landing pages are used for highlighting the geographical aspect of the business. The one which is used in

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What is Local Landing Page?
Landing page real estate

Basically, the landing page of any website is defined as the page which serves the entire purpose of the website. That is, the summary of the whole website summoned on a single webpage is called the landing page aka local landing page. The local landing pages are used for highlighting the geographical aspect of the business. The one which is used in real estate websites is mainly known as City Landing Pages. Because simply it gives an overview of the projects over the city.

The landing is also called as, ‘Lead capture page’, ‘static page’, or ‘ destination page’ in online marketing language. The local landing page is that one web page that appears when clicked on Google search results. The main purpose of the local landing page is to generate the leads. This is the most interactive page to attract the audience/ customers. What does exactly the local landing page does is, it convert the site visitors into sales or leads. 

 For example, the image below is a landing page of some company where they have summed up the problem and the solution that they are offering for it. This is how the landing page looks like.

Landing pages are used for local business:

Now let’s see how the local landing page is helpful in lead generation. When we are searching for any property in a specific area say Mumbai and we simply Googled about it. Of course, a lot of options are going to come in front of us and we choose one of them and we are directed to the particular website. This is how the scenario works typically.  

So when a real estate site opens there are several options already showing the different cities and various options within. So to avoid the confusion for someone who is really new in the field, there is one webpage created where you go initially and then make the specific search for the area in a city or with other details. This is known as a property search landing page. 

In real estate business, the landing page is also called as ‘squeez page’, as it serves the purpose of collecting the information about potential customers. Clearing the confusion here is this page is not the home page of your website. 

A normal property search landing page looks like following with basic search options like a city, area, location, etc. 

What is City Landing Page?

The city landing page is as good as the local landing page just that they don’t have a physical office/ business address in every city mentioned. Although both the local landing pages and the city landing page requires the same elements.

Consider the following things to make the city landing pages remarkable:

  • Proper title tags.
  • Meta description.
  • Name page and URL structure.
  • Local SEO benefits.
  • Use of headings.
  • Internal links.
  • External links. 
  • Proper Navigation.
  • Create Unique and Engaging content. 

These City landing pages help in rating the cities or knowing the cities good,  where you don’t live in but want to buy a property or thinking of shifting to. This is as good as the local landing page with a little different perspective. 

You will face the following problems if you don’t have a proper landing page for your real estate business:

  • Poor traffic.
  • Poor conversation rate.
  • High Bounce rate.
  • Internal disagreement.
  • Driving traffic to another site page.

The organic results that you get for your website are because of the local landing page of your website. This is called a local city SEO. The local businesses who work for local customers should have local city SEO plans.

Stay Smart!

The online businesses having no physical addresses or locations should have Local SEO strategies strong, as it will help you in Google ranking. SEO can be done on Virtual address, so that won’t be a major issue as such.

On the other hand, what does Google do is if you/ your business has a physical location then your website will be ranked in the kind of search made of ‘near me’. That is physical location SEO. But since Google is getting smarter day by day, now we can do the SEO even when we don’t have a specific location, that is because of the local city location. 

Since the business can make a good fraud, the local city SEO concept is applied by Google. People can register for something which doesn’t even exist in reality. Being smart and taking decisions after so many verifications will be the smart step. And so having city landing page should be considered by the real estate businesses

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Is Switching to an Instagram Creators Profile Helpful to You? https://socialchamps.com/is-switching-to-an-instagram-creators-profile-helpful-to-you/ https://socialchamps.com/is-switching-to-an-instagram-creators-profile-helpful-to-you/#respond Thu, 27 Jun 2019 13:06:33 +0000 https://socialchamps.com/?p=17644 A few years back being an influencer wasn’t considered as a career option but now more of the younger generation even in India are choosing it as a career. That demands, only enough smartness to make money out of anything and everything, you choose it as a business. Who can switch to Instagram Creator Profile? Switching to the Creators Account of Instagram is allowed to everyone who

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A few years back being an influencer wasn’t considered as a career option but now more of the younger generation even in India are choosing it as a career. That demands, only enough smartness to make money out of anything and everything, you choose it as a business.

Instagram Creators Profile


Who can switch to Instagram Creator Profile?

Switching to the Creators Account of Instagram is allowed to everyone who is an actor, artist, or influencer. Of course, there is going to be some condition like may be the number of followers should be so and so. But if you are an artist, you are welcomed. It is the same as the Instagram business profile you can choose, just with some extra features provided understanding the needs of the Instagram Influencers. 

Why Instagram Creator Profile is made?

Being influencers, it is so hard to handle the floods of DMs and to keep track of all the stats of followers. There are a lot of things to take care of as its responsibility for being an influencer. 

So to make your job easy, this Instagram creator profile is made. So that you won’t need any third party app/tool for keeping your stat records, you won’t miss any important message or brand deal. And also, You will be having flexible profile control in your hand. 

Let’s check out some of the features of Creators Profile below in this article. 

New features of Instagram Creators Profile:

Considering the new metrics the Instagram Creator Profile has following parameters changed:

  1. More Growth Tools:

The Instagram Influencers are only concerned about the reach of their content and if the content is engaging or what. Acknowledging these factors as top priorities, the new analytics has been made which shows the detailed insights of the profile. 

The analytical data includes daily and weekly insights, information regarding when Instagram followers are online or offline work across posts, Stories, and IGTV. This altogether helps to get outcomes with the most concerned factors. 

2.  My messages, My control:

There is going to be the flood situation every morning in the message inbox of yours if you are an influencer. So you to not to miss any important message of collaboration or brand deals, or any message of your friend or an important person, the new Instagram creator profile helps you sorting those messages according to your priorities. 

Also, it leaves no place for fake brand deals. Only genuine collaborations and brand deals will be entertained by influencers.

3. I will have control of My Profile:

This is the feature made by Instagram which makes the Instagram influencers safe. With the help of this feature of the Instagram creator profile, the influencers will get to know about the spam messages that they are getting, if any. 

Also, they can track from where the user is getting to contact the influencer. It gives more control to the influencer, to spam out the messages.

4. Shop from the posts:

With the all privileged Instagram Creator Profile, the branding and ads are taken well taken care of. The Instagram Influencers can upload shoppable post of particular brands that they are collaborating with. And the followers can click to the post and directly purchase from Instagram Creators’ accounts easily.

Benefits of Creators Profile summed up:

Since the Instagram Creator account is very much different. It is useful and beneficial for both the brands that influencers are collaborating with and for the Instagram, influencers individually.

  • Analytics stats in expected metrics.
  • Priority and control over DMs.
  • Shoppable posts on account.
  • It can display category and contact information.
  • Track over people getting your contact.
  • Desktop access to handle Instagram creators studio.

The rumor says that the feature of creators account will be provided to the profiles if you have a specific number of followers. The same as a feature of swipe up is accessible to profiles who have Instagram followers more than 10k.

Switching to the Instagram creator account is easy but this is a beta version. With all the perks we saw it has some drawbacks too. The third-party apps won’t be allowed to use in the creators’ account. So only time and users of this profile will better tell the pros and cons of the change. 

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How Voice Search Trends are changing Digital Marketing in 2019 – An Overview https://socialchamps.com/how-voice-search-trends-are-changing-digital-marketing-in-2019-an-overview/ https://socialchamps.com/how-voice-search-trends-are-changing-digital-marketing-in-2019-an-overview/#comments Thu, 23 May 2019 09:30:46 +0000 https://socialchamps.com/?p=17031 You may have been asked the same question from your friends, partners and your clients as well. Is your business website ready and equipped with Voice Search Trends? Is it? If you are reading this blog, you might already know how voice search optimization services are impacting the websites and businesses in this online jargon. From the digital marketing agency’s perspective, we are already equipping and proposing

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You may have been asked the same question from your friends, partners and your clients as well. Is your business website ready and equipped with Voice Search Trends?

Is it?

voice search trends

If you are reading this blog, you might already know how voice search optimization services are impacting the websites and businesses in this online jargon.

From the digital marketing agency’s perspective, we are already equipping and proposing our clients to implement this revolutionary technology.

But what weightage does voice search has if you are marketing your website on Search Engines?

The technology which allows users to talk to their devices rather than typing the characters and digits to search for anything is Voice Search. The search engines then use specific voice algorithms to identify what a user is searching for and show them the results.

Search Engines and many other tech giants are working to make this technology even better and thus the user experience of this technology is getting better and hence, more users are using Voice to search for their answers.

In the digital marketing world, voice search sounds like a brand-new concept to many beginners but it is around for a while. Programs like Google Assistant, Microsoft Cortana, Apple Siri & Amazon Alexa are some great examples of the utilization of the voice search technology. Today, more devices are getting optimized for voice search.

Not only devices but many websites, brands, and websites are getting optimized with voice search which is a good sign for both the customers and the brand owners.

How voice search is being used by consumers?

Before we see how voice search is being used by brands, we need to understand how users are using the voice search. Here are a few interesting facts about Voice Search in accordance with users.

1. Smart shipment across the world has grown by nearly 200% in the 3rd quarter of 2018. Amazon is still the leader with about 50% of the market share with Google close behind. Voice is really getting a favourite thing for users as we can see this rise in the use of devices.

2. The age group of the users we can see using voice search is in between 25 to 64. Just so you know whom to target while you are designing your website and what content marketing strategy to follow to support voice marketing strategy.

3. 71% of wearable device users would like to search using voice in the future. Well, this looks very promising, speaker and tablet users are also showing a positive attitude.

4. Two years ago, about 3.5 billion searches were handled by Google out of which around 1.1 Billion searches were performed with voice.

5. Voice search queries are normally longer than usual text searches and start with a question – typically 3 to 5 keywords long and generally start with WH type questions like who, what, where, when, why and how.

But how is voice search changing the digital marketing landscape?

As we mentioned that voice is improving the user experience drastically, by the year 2020, 50% of the online searches will be made only with Voice.

Due to its prolific use, outstanding search engines like Google are putting higher stress on voice search optimization.

After all, the purpose of SEO is to rank websites accurately thus users will notice the best information for their search query as quickly as possible. User experience is, ultimately, at the forefront of search engine optimization.

But it’s necessary to remember that voice search SEO and traditional website SEO are totally different. Therefore, some factors that affect website rankings might or might not have the same effect on voice search – and vice versa.

So should I use voice search optimization techniques in my SEO?

Investment in voice search optimization will definitely improve brand awareness, increase online sales and revenue. But even if voice search is on fire, would you like to stay ahead of your competition?

We are SocialChamps, a leading digital marketing company in Pune, India and serving our clients across Mumbai, Hyderabad, Ahmedabad, New Delhi and 20+ countries across the world. If you want your business to be ahead of the competition, why not implement a voice search optimization technique for your online marketing efforts? Let’s TALK about your voice search optimization needs today! Leave a comment below or fill this form and we will get back to you.

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Create a Robust Digital Marketing Strategy and Maintain Flow at Your Business https://socialchamps.com/create-a-robust-digital-marketing-strategy-and-maintain-flow-at-your-business/ https://socialchamps.com/create-a-robust-digital-marketing-strategy-and-maintain-flow-at-your-business/#comments Fri, 22 Feb 2019 08:02:47 +0000 https://socialchamps.com/?p=15024 Where does one start if they want to develop a digital marketing strategy? It is a common challenge since many businesses know and their online marketing agency also states how important digital and mobile channels are nowadays for acquiring and retaining customers. However, they don’t have an integrated action plan to grow and interact with their audiences effectively. Why Digital Strategy is Important for Maintaining Business Flow?

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Where does one start if they want to develop a digital marketing strategy? It is a common challenge since many businesses know and their online marketing agency also states how important digital and mobile channels are nowadays for acquiring and retaining customers. However, they don’t have an integrated action plan to grow and interact with their audiences effectively.

Digital marketing Strategy

Why Digital Strategy is Important for Maintaining Business Flow?

Businesses without a digital strategy are moving in no direction because they don’t have clear strategic goals for what they need to achieve online, in terms of reaching new customers or building relationships with existing ones. Even corporations that do have a strategy in place would be advised to refresh it since the change is constant.

Having a cohesive digital strategy permits you to reach your audience more effectively, using the platforms they mostly use –desktop computers, tablets or mobile phones. To take the last of these, the massive surge in the range of mobile-only internet user has altered the advertising landscape significantly.

Put simply, companies who have a digital marketing strategy in place can have a position over the competition in this regard.

A good digital strategy from an expert digital marketing company can be leveraged in online engagement ways, from email promotions, social media and app management to SEO, blogs and content generators.

According to Business2Community, Only 61% of marketers believe their marketing strategy is working effectively.

What about the rest?

Do they completely lack the digital marketing strategy?

Or

Do they have a digital marketing strategy which is not streamlined?

Here’s the thing: if you don’t have a plan in place, how are you able to expect to grow and innovate, to measure substantive results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and begin crafting a plan that may pack a strong punch.

We’ve selected the 5 most vital steps that you, the decision maker should take to ensure that your digital marketing efforts produce a true impact on your bottom line.

1. Understand what you want & Set the objectiv

Fix Your Mission

  • Define your business’ overall mission/objective initially – your digital marketing mission should match into your grand arrange.
  • Answer this question: what’s the overriding objective you want your digital marketing efforts to achieve (for example do you want to position your company as the go-to online provider for digital marketing services in India)? This can be your mission.

Set Your KPIs

  • Get specific with your KPIs by distinguishing the figures you will be held in command of achieving.
  • Get realistic with your KPIs by analyzing your previous digital marketing efforts first – this can make sure that you aim for a positive increase on your current results and can also avoid setting your expectations too high.
  • Identify a way to help you measure every of your KPIs – for example, will you use Google Analytics to measure your conversions, your individual social media analytics to trace engagement or a tool like BuzzSumo to assess the success of your content marketing?

Before you start planning your KPIs, find out which metrics matter most to your team.

2. Get the flashback & Learn from Your Mistakes

Don’t go with the planning in the dark. Analyzing your digital marketing strategy’s past success and failures will definitely help focus you on setting the simplest KPIs for your business. You, therefore, might need to finish the 1st and 2nd step together.

Choose a period you’d like to analyze (it’s best to set this time period as the same length of time you propose for your new marketing strategy) – as an example, choose whether you’re planning to analyze the previous year, quarter or month.

3. Remember Who You Are Talking to & Speak Their Languag

Don’t let the planning disturb the way you are trying to reach your target audience. You already know who your audience is (at least we hope you do) however, typically, they are the initial steps which a digital marketer can miss while setting KPIs, Budget and channelizing the voice. You’re not aiming to make this error – not now.

Instead, you’re aiming to put your audience at the heart of your digital marketing strategy, cater to their emotional desires and satisfy their deepest needs. How? By creating well fleshed out and well thought out personas off course.

4. Know Your Means & Stick to Your Budget

Three things are necessary for distinguishing your means: your budget, your digital channels and your team (or people). It’s necessary to take stock of all of your resources before picking what else you might need for the next period.

For example, now is the proper time for creating an audit of your existing digital channels and to decide whether you’re about to outsource specific sections of your digital marketing and whether you need to line budget aside for a new hire or two.

5. Make the Plan but Don’t Stick to It

‘Create a plan but not continue it? But, But, what do you mean?’ Before the panic shakes the digital marketer inside you, let me explain…your plan is rarely getting to be perfect from the outset. Not every assumption you create goes to be correct.

And although you’ve taken all the care to craft a rigorously created plan based on a group of perceptive assumptions and analysis, you continue to predict precisely how your customers can behave. It is, therefore, essential to ceaselessly measure and monitor the performance of your digital marketing strategy and to change components wherever required.

Applying the plan of internet marketing mentioned above to channelize your marketing campaigns can obviously assist you to reap nice profits on your investments.

Knowing best marketing Automation, Email Marketing, Analytics, and CRO Tools can aid you to channelize your internet marketing campaigns in additional result-oriented fashion.Digital marketing will elevate your business growth if used optimally.

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7 Trends in Digital Marketing You Can’t Afford to Ignore in 2019 https://socialchamps.com/7-trends-in-digital-marketing-you-cant-afford-to-ignore-in-2019/ https://socialchamps.com/7-trends-in-digital-marketing-you-cant-afford-to-ignore-in-2019/#comments Mon, 31 Dec 2018 14:24:14 +0000 https://socialchamps.com/?p=14236 Digital marketing services is a big picture which includes SEO, Social Media Marketing, Content Marketing, PPC and many more. It is now witnessing a dramatic shift as we are approaching 2019. The time is gone when we saw artificial intelligence and visual search we used to watch in movies and they are now coming into reality. There are a very new variety of digital marketing trends evolving

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Digital marketing Trends of 2019

Digital marketing services is a big picture which includes SEO, Social Media Marketing, Content Marketing, PPC and many more. It is now witnessing a dramatic shift as we are approaching 2019.

The time is gone when we saw artificial intelligence and visual search we used to watch in movies and they are now coming into reality.

There are a very new variety of digital marketing trends evolving in the current high-tech, continuously connected era and brands now need to use them to succeed in their efforts because what worked for you in recent years may not work in 2019.

We are SocialChamps, a leading digital marketing company and in this post; we are presenting to you the 7 key digital marketing trends to look out for in 2019 and how they can be useful for your brand.

  1. The Rise of voice search
    Alexa, find the nearest Uber for me.
    Hey Siri, when is next Game of Thrones season launching? The increased use of voice search is becoming important for any digital marketing agency and brands to revamp their marketing strategies in 2019.

Half of the searches made online will be with voice by the end of 2020.

1 out of 5 mobile queries is a voice search.

1 out of 4 Bing search is a voice search.

(Source: Singlegrain)

Voice search has an important role in providing all the related information which people are searching for through audio content. AI is getting smarter and the frequency of error made by these voice assistants like Siri, Alexa, and Google has decreased.

Smart speakers like Google Home and Alexa are also on the rise. Right now, almost 39 million Americans are using smart speakers and 65% of them have admitted that they wouldn’t go back to life, where there are no voice-controlled assistants. 

alexa google

What the Rise of Voice Search Means for Your Business?

Obviously, if your users or customers are adopting the voice search techniques in the forms of voice assistants to find services you are providing, it becomes important for you to optimize your website with Voice Search. And why not? If it is going to help you in the long run, you should adopt it asap. The future of Digital Marketing and consumer behavior is unpredictable, start optimizing your brand website with Voice today!

You can optimize your website content to speak i.e. by implementing content that is appropriate for text to voice conversion. In short by increasing the speakable property through Schema Markup for the website.

  1. Live Stream / Video will make much impact.

Here are some numbers that will show why incorporating video into your digital marketing strategy in 2019:

7 out of 10 customers say that they have shared a brand’s video

72% of brands say the video has improved their conversion rate

52% of consumers say that watching product videos makes them more confident in deciding whether to make an online purchase or not.

(Source: Google)

65% of executives go to the marketers’ websites and 39% make a call to the vendor after watching the video.

It’s not just about YouTube, to witness higher engagement with your video marketing; you can create a video post or start a live broadcast on Facebook, Instagram or even LinkedIn.

Live videos are gaining more popularity, with a large number of businesses using it for product demos, interviews and behind the scenes glimpses of events, culture in the office, how products are made, etc

YouTube and other videos are shown in the SERPs, so video SEO is becoming much more important, just like using text overlays and closed caption, along with your description, title and file names.

How can you use these features for your brand?

‘Going Live’, is the new Mantra for success.
Together with fun stuff, live streaming has got prominence as a marketing tool. As the stats suggest, actual video content is trending the top right now. So, it will be great to start your business’ first broadcast. Live streaming video won’t just grab the attention of new clients but it will also retain existing users with entertainment and well-informed.
Live videos can help businesses and individuals to
  Capture more attention

  More user engagement & live interaction

  Establish brand loyalty

  Render robust reach.

  1. AI Powered Solutions

Artificial Intelligence might take over the world. Or at least the simpler jobs in the world.
It can analyze consumer behavior and their search patterns, using data from Social Media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots can help you serve your customers better. Artificial Intelligence can also offer information and tips to users by engaging them in conversations.

According to numbers, there was 2% use of chatbots in 2017, but it will increase up to 25% by the end of 2020. Brands adopting AI in 2019 can save costs and accelerate growth, getting an edge over their competitors.

Why AI-powered solutions are a must for your business?

For business, AI has been around for more than the last 5 years. Many websites have spam filters which automatically decline machine generated spam inquiries. An email service provider like Gmail has its own smart email categorization, voice to text is also a good example of AI into the business. And, many organizations including government are using AI for security surveillance.

We have seen real estate industry adopting AI techniques to display the interior design of the apartment to the buyer right from their own place. So,  this way, AI has its place into our lives already and it is growing.

ads

  1. Advertising is going more interactive

Online ads are no doubt changing their face as brand marketers are growing their capabilities and understanding how customers are behaving these days. We have seen Mahindra’s ads in PUBG game, it was a surprise for all the gamers and it created a great buzz in the marketing world. Interactive apps are also making a difference by providing an interactive UI to the users making them personalized and engaging.

Customers can also make the use of Google Lens and find useful information present online.
Just, for instance, there has been a user of this feature where an individual scanned a banana and Google showed him approx. nutritional value of the fruit.

local

  1. Augmented and Virtual Realities

Augmented Reality has made advertising interactive, allowing advertisers and marketers to reach out customers in wholly different ways. Numerous companies have already embraced this cutting-edge technology. If you are still not sure whether to go for it or not, you should clearly realize what benefits augmented reality advertising offers and how exactly you can use this tech in real life.

Virtual Reality is a technology that aims at creating an immersive computer-generated experience for the customers through special software and wearable bands and watches. VR replaces customers’ entire surroundings with a complete simulated 3D setting, appealing to eyes and ears.


Why AR / VR is indispensable for your business?

A recent example of Augmented Reality by an international brand in India is IKEA Place which allows customers to place furniture and other products in their own homes with the help of Augmented Reality technology. Here, customers can actually enjoy looking at the furniture they are planning to buy from IKEA virtually.

  1. Geo-Targeted Ads Will Become More Popular

What is the fundamental thing in any digital marketing strategy? Showing yourself in the right place at the right time. Other than appearing in the right place, personalization is the future of Digital Advertising. Communicating brand message in users’ own languages is going to make a difference. Also, showing geolocation related content to users in a particular area is also going to help you get more business.

Implementing numerous localized content marketing strategies may be a successful campaign for your brand. Partnering with local influencers as well as running local search ads are also some of the effective ways that will rule 2019.

How can you implement this feature for your brand?

Suppose, your brand is an entertainment aggregator website and you are running ads for the Seattle region. Here, you can showcase all the current plays, movies and cultural programs going on in and near Pune in the Marathi language is going to catch you more audience and apparently more business.

shoes

  1. Influencer Marketing

Influencer marketing is here for the last half decade but now the trend is going to change in 2019. This is the era of Micro Influencers. Today, many enterprise-level brands are approaching around hundreds of micro-influencers in shape of bloggers, Instagrammers, etc. This way, they could reach more rather than signing up some big-picture celebrity.

So, today, many Instagrammers are getting creative through their posts and photos in order to attract brands. Using micro-influencers may be instinctive but sometimes, it is very useful to ask someone with the small following count to promote your brand. There are many reasons to believe micro-influencers are delivering better results for your brand. In case you have a startup or a small business, micro influencer marketing is going to help you a lot because they provide a rather great hit in similar domain businesses. Read more

Conclusion

Marketing is all about giving customer experience that will please current customers and prospects to choose your brand. 2019 will be dedicated to better customer experience with personalization, AI-powered solutions, and automation, so to stay ahead of the curve and edge on your competitors in the coming year, you will need to get better at producing personalized content- particularly audio-visual content to share with your better-targeted audience.

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Conserving the Colorful Tradition of Navaratri Through Social Media https://socialchamps.com/conserving-the-colorful-tradition-of-navaratri-through-social-media/ https://socialchamps.com/conserving-the-colorful-tradition-of-navaratri-through-social-media/#respond Sat, 20 Oct 2018 09:09:01 +0000 https://socialchamps.com/?p=13809 SocialChamps, a brand synonymous with Champions in Social Media has proved once again that they can use the power of Social Media to spread a good word. This year, the occasion of Navratri was so obvious for them to celebrate and aware people about a tradition of using colors during this festival by sharing some attractive posts which connected the importance of colors and their respective Social

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Tradition of Navaratri Through Social Media

SocialChamps, a brand synonymous with Champions in Social Media has proved once again that they can use the power of Social Media to spread a good word. This year, the occasion of Navratri was so obvious for them to celebrate and aware people about a tradition of using colors during this festival by sharing some attractive posts which connected the importance of colors and their respective Social Media Platform. There are numerous reasons why Navratri is celebrated, and it has its own significance in different parts of India.

But why do you think colors are important in the season of Navratri?

We just celebrated the auspicious event of Navratri and everybody was very excited about this festival. During the nine days of Navratri, there’s a specific color code for each different day. Everybody dresses up in that specific color and admire the attractive costumes of each other. Each particular day is meant to worship 9 different forms of Devi Durga by using 9 different colors for each different day. Every year, these color codes are different and for the Navaratri of 2018, the color codes were unique too.

SocialChamps being an expert in Social Media Marketing decided to celebrate this festival and celebration of colors in their own style and here is how they have managed it so far.

  1. Color for the first day of Navaratri 2018 was Royal Blue which depicts strong energy and tranquillity. Facebook has that familiar Royal Blue theme, and everyone opens Facebook for at least 5-15 minutes to check whether there any new thing in the newsfeed or not. That’s what we call the charismatic energy of Facebook.

  1. Yellow was the color of the second day, it’s a vibrant color and spirits up everyone’s mood. Snapchat is an app with a yellow color and it represents happiness. Why? Open Snapchat, add a filter and get a wide smile as you deserve.

  1. Green was the color for the third day. The green color is calm, lovely and rich. WhatsApp is our go-to app and it has green a theme. Here we can see an unconditional love between mom and her daughter. This can be a chat with your loved ones as well.

  1. Grey was the color for the fourth day which shows dignity and can connect you to divine power. Most of our communication devices have Text Messaging app and the basic color it has is Grey. Even Social Media communication has entered our lives, important messages are still sent via this feature. This is how SMS is much powerful.

  1. Orange was the color of the fifth day which is dedicated to fame, name, and money, which also increases the charisma to your aura. Upcoming musicians and rising singers are using SoundCloud to get fame with their talents, aren’t they?

  1. White was the color of the Sixth day which is a symbol of peace, prayer, faith, and stability. The color denotes politeness and innocence. We use Gmail each and every day, whether it’s a client mail or your boss praising you, we are always polite and stable.

  1. Red was the color of the seventh day which is a symbol of the power, passion, and fervor. YouTube is our favorite video streaming platform with a Red theme. This platform is loved by everyone and we all love to jump directly to know more about any series, movie or quick video bite, aren’t we?

  1. Sky Blue was the color of the eighth day which represents immensity and faith. It depicts the admiration of nature’s beauty. This color helps you in gaining a chance of awareness. We all love Sky Blue colored Bird of Twitter’s logo and we all use Twitter to spread our thoughts to the world in just 280 characters. It’s so easy, isn’t it?

  1. Pink was the color of the ninth day which depicts hope and a brand new start. The pink color themed app we use to post photos and memories is Instagram. Instagram recently introduced the new IGTV feature giving an opportunity of posting long-duration videos at ease. This is the new beginning of InstaRevolution.

The whole campaign was focused to make people aware of the colors and their importance in our lives. At SocialChamps we drive every benefit of Social Media Channels in our lives and thus this campaign was pointed towards the same. Navratri brings colors to our lives and it’s the beginning of the good and demolishing every bad thing.
Overall, SocialChamps was able to send a good message through this campaign and lots of people appreciated them for the idea of connecting the 9 colors to the Social Media platforms we tend to use on daily basis.

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