PPC stands for “Pay-Per Click”

While doing a search on Google or Bing, you must have seen text ads marked with green “Ad” label in the search results that are the same color as the display URL. You may have also seen “AdSense” ad boxes on various websites, especially news and other content-based websites.

These are PPC ad campaigns.

Normally when you use a search engine to find something, most of the search results are “organic” – the search crawlers crawl these links and add them to its database (unless you have used robots.txt to block the crawlers). After crawling, it’s then up to the ranking algorithm of the search engine how it shows your links. It may index your links or not. And even if it indexes, maybe it will decide to showcase your link on 20th or 40th page.

The best option for you is to advertise on search engines. Advertising on search engines is more effective because your ad doesn’t just pop up in front of people. They come across your ad when they actually search for something they need.

For every click, you need to pay the search engine.

Take for example Google: when Google displays those promotional links and when you click one of the links, the advertiser has to pay for that click.

Since, whenever someone clicks those advertisements, the advertiser pays, assuming you are paying one dollar for every click, if 100 people click your link in a day, you will be paying Google $ 100 for those 100 clicks.

There are many platforms that offer you PPC advertising. You can participate in PPC campaigns on LinkedIn, Facebook, Twitter, and Instagram, for example, aside from Google and Bing.

Read More: https://www.dotcominfoway.com/blog/the-ultimate-guide-to-ppc-marketing/