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I would suggest you to use shorter descriptions! Make it short, crisp and relevant. If you want to save yourself from all these technicalities, you can hire a writer from a site called contentmart.com. Well, I work there and you can find thousands of other verified writers. They have the expertise! Try it!
Basically, contentmart.com is the place where you can find quality writers. There are other sites as well but I found the writers extremely professional and the customer service is super efficient.
I agree with Andrae! One should do extensive keyword research and content marketing plan needs to be strong. Actually, the most important aspect is the content. You need to focus on posting fresh content for engaging the readers. You could hire a writer from ContentMart. I have also used the site and it worked for me! You get efficient writers at an unbeatable price!
Link building is extremely important. Also posting unique content and keyword placement should be apt.
