SEO, or Search Engine Optimization, directly impacts organic traffic by making a website more visible and appealing to search engines like Google. When SEO is done well, it helps the website rank higher for relevant keywords, making it more likely to appear on the first page of search results where users are more likely to click. Key components of SEO include:

On-Page Optimization: Targeting specific keywords, improving content quality, and using meta tags to make each page relevant to search queries.
Technical SEO: Ensuring the site loads quickly, is mobile-friendly, and is easily accessible for search engines to crawl and index.
Backlinking: Earning links from other reputable sites, which signals authority and relevance to search engines.
Higher rankings from strong SEO practices attract more organic visitors because users trust top search results, leading to increased traffic without relying on paid ads.