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You may find epics written on SEO and how it’s different from PPC, but here we want to address a few misconceptions that are practically essential to know.
Misconception No1: SEO is Basically free.
Good SEO is never free. It takes some time and manpower(link builders, content producers, analysts) to rank on Google search results. So be prepared to invest a few months time to see your first few results and allocate your marketing budget for it.
Misconception No2: SEO is More Effective than PPC/PPC is More Effective than SEO
There is no scale to judge which of the two is more effective.
The balance of PPC and SEO varies from business to business. For some businesses, SEO efforts create trust and drive qualified traffic whereas others may find that PPC gives them a huge boost in visibility that takes their brand to the next level. So look for your requirements and hire an experienced consultant to help you in taking a decision.
SEO is a Methodaology of strategies and techiniques used to increase the website traffic and to reach higher ranking in search engine results page.
PPC is an online advertising process in this advertisers pay every time a user clicks on one of their online ads.
SEO:
1. On-page SEO
2. Off page SEOon-page seo factors:
1. Meta tags
2. Heading tags
3. Url structure
4. Content
5. Keyword Density
6. Keyword prominance
7.Internal Links
8. Site Speed
9. Robot.txt
10.Sitemap.xml etc..Off-page techniques:
1.Guest posting
2.Social Bookmarking
3.Forum submissions
4.Content sharing
5. answering in Q&A sites etc…Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
SEO is the part of digital marketing, which helps to get organic traffic on websites and increases the rankings of website in search engine results page. It has two techniques:
ON Page Optimization
On-page search engine optimization (also known as on-web page search engine marketing) refers back to the exercise of optimizing web pages to enhance the website’s search engine rankings and earn natural traffic.
In addition to publishing relevant, superb content material, on-page SEO includes optimizing your headlines, HTML tags (name, Meta, and header), and images
OFF Page Optimization
Off-page optimization is nothing but optimizing activities outside of the website and contributing to the ranking is considered as off-page SEO. Major techniques include social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), and so forth.SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine (such as Google).
In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
I’m Lisa Brown, a Marketing Executive for Zehnctech. We are an WooCommerce development service provider that helps businesses create and manage their online stores.
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