Google has since its inception focused on customer intent. Over the years it has implemented many changes and continues to do so to align its search and advertisements to customer intent. Today, as Google has moved out of our desktops or laptops and entered the mobile world, the reach and amount of searches too have grown and will continue to grow. In the year 2016 alone, there
read more...What is Real-Time Marketing? Real-Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and easy access to information on the target audience, real-time marketing grew in popularity since the marketers were able to transform this information into messages and be a part
read more...