New Conversion Measurement Tool from Facebook

Almost a month ago, Facebook started rolling out a conversion measurement tool that would serve as a link and help online marketers in bridging the data gap between social ads and online sales. According to David Baser, Facebook‘s ads product manager: “Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers.” Quoting an example of an online shoe retailer, Baser said, “You

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