In every adversity, lies opportunity. In the chaotic and unceasing world of social media and internet in general, businesses have begun to dive head in to take advantage of the plethora of information that is transmitted daily in the form of status updates, likes, comments, tweets, etc. In the prevalent consumerist lifestyle, these pieces of data invariably contain information about a company’s product or its perceived image.
read more...It is safe to assume that the advent of internet communities has never been so intense as it’s now. With the sheer number of online users on various social platforms showing no hints of slowing down, this newfangled virtual cluster has provided businesses with a completely different insight into their target group’s perceptions. This insight relates to the fact that almost every online social platform is used
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