Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached.
The digital education industry, which is a 181.3 billion USD industry worldwide, was already thriving before the pandemic made its presence felt. But now, because of the sudden surge of new students, the industry needs another evolution of its own to handle the growing number of users in a competitive field.
• Marketing for virtual education needs to pick up the pace
As marketers witness the worldwide change in the education industry, there’s a need for creating value that transcends the competition and is easy to grasp by a new generation of users who are lining up for online coaching.
• The competitive edge is sharp
No one knows for sure how long it will take before there’s a single stakeholder that saws off a massive share of the market. However, as things are right now the industry seems to be amply spread out. But, that’s no reason to dismiss the competition. Edutech providers are overhauling their campaigns on social media, SEO, app marketing, and other mediums to grab the attention of students.
• The inflection curve is imminent
An inflection point is a graphical representation of the curve when the upward tangent of the graph begins to turn downwards. While the Edtech market is surging, there still exists marketing experts who say that the industry will see a downward trend. Without a doubt, it’s time to take up arms and push more towards capturing the market in this catapulting stage.
• Tech is scaling up
Another reason for Edtechs massive success in the past few months is the technological advancements in the hands of students. Estimated figures show that the average college-age student downloads up to 20 new apps a year. Technology is getting better and 5G is right around the corner. It’s time to scale up for ed-tech providers.
• Innovation for the virtual education landscape
Remote education brings students from far and wide to your Edtech product. It requires innovation to meet the changing needs and demands of students. With a digital compass, your business is able to create 360-degree campaigns. Innovation means understanding the new needs of students i.e understanding their intent foremostly, rather than just hard selling a virtual product.
• Creating a human model
Education is a human process that understands that people have individual needs when learning. While it’s unthinkable to imagine that e-learning will ever substitute the classroom. Strong evidence points to a growing number of students who rely on ed-tech only for extra coaching and tutorials. That’s the reason why Ed-tech should integrate human thinking and sensibility into their apps and online education products.
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