Twitter is one of the top 10 popular social channels that a brand should be on. Though it has not grown exponentially like Instagram or WhatsApp, it is growing nevertheless. Twitter has a different set of audience and focus and hence the strategies used to increase...
Being on Facebook for any business is now a necessity and not a matter of choice. It is similar to having a website address or a business card. Why do we say this you ask? Let’s look at some Facebook statistics for 2017 76% of Facebook users log in daily There are...
I have consulted hundreds of companies to plan their digital growth. While doing so, I observed that still a lot of startups/companies plan their projections wrong. Since they go with a basic calculation of Cost of Acquisition (or say a cost of conversion) and try to...
5 Online Marketing tactics to Improve your Sales Today the nearly all the businesses have gone digital. Social media marketing is a crucial and result-oriented strategy to make any business fruitful. Social media profile of the company is its primary way to reach to...
With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method, and style but when we dig down the...
