Chatkazz (Indian restaurant based on Australia)
Cricket is a religion for Indians, leveraging ICC World Cup 2015 we planned the Foodie World Cup. A contest between the food items which involved users to vote and make their favorite dish a winner.
- Introduce new menu items to the users
- Increase engagement
We launched Facebook campaign inviting users to vote for their favorite dish.
- Match schedule was created.
- Participant had to vote for their favorite team in “Foodie World Cup”.
- Choose their favorite team to make them win. The team who gets maximum votes will go for next round.
- Winning dishes of these matches moved further to semi-finals and then finals.
- Participant with maximum right guesses wins.
7 matches, 4 winners.
The contest was well – received as food lovers voted for their favorite food and engage with Chatkazz brand. The campaign was conducted for 10 days.
Total Post Reach: 17691
Total Interactions on the page (including likes, shares, comments and impressions): 732
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