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These days everyone uses streaming sites like Netflix, HBO, Hotstar, and more to watch their favorite TV shows and movies. With so many users on these streaming platforms, It’s a lucrative space for streaming ads.  ‘OTT’ or ‘Over The Top’ advertising is the ads that are delivered on streaming sites. They are directly streamed to users in the form of video ads, banners, or sponsored content.  80%

Source image: stories.google Everyone likes a great story. Google web stories are the latest update from Google that lets marketers publish video, animation, and audio content to give the audience a more engaging content experience.  In this article, we’ll tell you everything you need to know about Google web stories and why it’s a best practice to introduce Google web stories to your marketing mix. Web stories

Covid has reshaped the fitness industry as many gyms were closed during the pandemic. Now, as businesses begin to once again open their doors to customers, the gym industry is again gaining speed.   The gym industry will need a different Digital Strategy to get back customers, post the pandemic. Let’s look at some ways that businesses can go about this by using digital marketing as a primary

The rising banking trend in 2021 is leading towards using tech for improving customer service in banking, financial services, and insurance (BFSI). As banking is increasingly becoming mobile and online driven, the Banking Industry needs to update its technological standpoint to reach out to these customers who primarily depend on tech to access their accounts.  In a recent study by Business Insider, figures showed that nearly 97%

Is your business voice search ready? A recent study shows that 51% of mobile users rely on a voice assistant for their needs. With so many users relying on voice searches the impact can also be felt in the banking and finance industry.  In the year 2020 more than ⅓ of houses in the USA were using voice assistant speakers at home. The number is only set

Have you heard of a product that can speak for itself? Think again. It’s what is called a ‘try before you buy a model’. Product-led digital strategies let products sell themselves, allowing them to acquire, retain and upgrade customers after they try the product for free. The present trend in tech & apps lets prospects experience the product first-hand, and then decide if it’s right for them.

Even if you think it is a good one, any idea must be tested before it is invested in. Idea validation is an important step to take before launching any product.  Idea validation requires market research to find out how the public may respond to your offering. In a world of competitive business, it’s highly suggested that any idea should first be tested in a controlled environment

In business, preparation is the first half of getting the job done. Automation is key to having a successful campaign, be it for lead generation, lead nurturing, or getting people to make an action that benefits your business. Many businesses try marketing automation, however, success is not guaranteed to all. This may be because of unengaging content, an ambiguous marketing funnel, poor lead tracking or not being able

It’s better to do something right the first time, than repeat what you’ve done again and again to get better results only later.  Sometimes you’ve done everything relevant to get your digital strategy off the ground. You’ve created the content, automated the campaign, use your best lead set, and yet, it doesn’t seem to get you the results that you are after. Something has gone wrong and

Going digital is the obvious choice for healthcare brands wishing to reach their target audience. Our research shows that 80% of people do a search for their symptoms before getting in touch with a healthcare practitioner.  Be it for doctors, hospitals, healthcare networks, or clinics, digital marketing can bring patients closer to these enterprises that care about the health of their patients.  The healthcare industry is competitive,