Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users post content...
Ever since the chatbots have been introduced, there is a lot of buzz that these bots will become the next paradigm shift in marketing brands. Though it’s too early to predict things with only a few brands using it, the developments surrounding these chatbots are...
In its F8 Developer Conference in April 2016, Facebook introduced the ‘Chat Bots’-which the developers can build into Facebook Messenger via an AI (artificial intelligence). Theoretically, these messenger bots will allow any user to interact with a...
Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to product promotion. For example TV/radio ads, telemarketing calls, email campaigns, etc. Online/digital marketing gives the ability to reach customers to the door of the...
Content Marketing is all about adapting to the changes of the targeted consumer base. With the increased usage of tablets, smartphones and growing technology has made the content production easier but the sole purpose of marketing seems to be getting lost. Businesses...
