Social Media Algorithm Changes With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate the best user experience on social media. This is where the algorithm comes into the picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more
read more...Pinterest announced some new changes to its site features and algorithm recently. With a lot of buzz around this, let’s take a sneak into the new changes. Visual Search with an existing pin: Pinterest is enhancing its search engine with visual search, which will encourage the users to discover new and interesting content just by clicking on the object of an image. All that is required is, zooming
read more...Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is an ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL depending on the approach. Hence I thought of writing a blog on this. For the readers, who do not understand ATL & BTL, let
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