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Email marketing is a digital marketing strategy that involves sending targeted emails to engage, inform, and convert subscribers into customers. It works by building an email list, segmenting the audience, and crafting personalized, value-driven messages with clear calls-to-action. Key Performance Indicators (KPIs) include open rates, click-through rates, conversion rates, and unsubscribe rates, which help measure campaign effectiveness. Email verification tools, like Mailtester Ninja, ensure a clean email list, reducing bounce rates and improving deliverability for better overall performance.
To start learning data analytics, begin by understanding the basics of data and its types, followed by learning tools like Excel for data manipulation. Progress to programming languages like Python or R, focusing on libraries such as Pandas, NumPy, and Matplotlib for data analysis and visualization. Learn SQL for querying databases and understand fundamental statistical concepts for analyzing trends. Explore platforms like Google Analytics or Tableau for practical, hands-on experience with real-world datasets. As you build your skills, practice regularly with projects, participate in online courses, and stay updated with industry trends.
