Digital advertising is the use of online platforms to promote products or services through targeted ads, reaching potential customers where they spend most of their time—on the internet. It’s crucial for businesses because it allows for precise targeting, ensuring that ads reach the right audience based on demographics, behavior, and interests. This leads to higher conversion rates and better ROI. Integrating global payments POS systems and online payments terminals with digital advertising can further enhance customer experiences by streamlining the payment process, making it easier for customers to complete purchases seamlessly, both online and in-store.