SEO is a process of optimizing and making changes on our website according to the search engine’s guidelines.
SEO is Divided into Two categories:
On-page SEO: It is a practice optimizing every webpage of a website in order to rank higher and earn more traffic. In this, we make changes on the website from content to HTML source code.
Off-page SEO: It refers to all the promotional activities beyond the website to raise its ranking of SERP results.