SEO (Search Engine Optimization) is essential for improving a website’s visibility on search engines, which directly impacts traffic, user engagement, and conversions. By optimizing content with relevant keywords, improving site structure, and enhancing user experience, businesses can achieve higher search rankings, making it easier for potential customers to find them. Effective SEO strategies also build trust and credibility with audiences, as users tend to trust sites that appear at the top of search results. With a strong SEO foundation, businesses gain a competitive advantage in the digital landscape, driving long-term growth and increasing brand authority.