On-page SEO and off-page SEO are two complementary strategies that work together to improve a website’s visibility and ranking on search engines. On-page SEO focuses on optimizing individual web pages by enhancing content quality, meta tags, and HTML structure. This directly improves user experience and search engine rankings. Off-page SEO, on the other hand, involves external activities like building backlinks, social media marketing, and content promotion to increase a website’s authority and credibility. Both strategies are crucial for a comprehensive SEO strategy, and they work synergistically to drive long-term growth and success.

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