What’s Working in SEO in 2025? Let’s Compare Notes!

Hey everyone 👋

As we step into the second half of 2025, I wanted to open up a discussion on what’s currently working in SEO and what strategies might be outdated or losing effectiveness.

Here are a few things I’ve noticed recently from my own campaigns:

✅ Topical authority and tightly themed content clusters are outperforming random long-form blogs.
✅ Internal linking strategies have become even more important — especially for keeping users and bots flowing.
✅ User interaction signals (like time on page and CTR) seem to correlate more with ranking improvements than before.
✅ Backlink quality >>> quantity. One relevant, high-authority backlink is worth more than 20 directory links.
✅ AI content needs heavy human editing to be useful and rank well (Google seems to know when it’s untouched AI fluff).

At the same time, I’m seeing:

Keyword stuffing still happens, and it’s tanking pages.
Cheap guest posts on low DA sites aren’t moving the needle like they used to.
Thin service pages with zero supporting content almost never rank.

Also, if you haven’t revisited the basics lately, it’s always a good idea to review the official Google Search Central guidelines — even small updates can have a big impact if you’re caught off guard.

So I’m curious…

What SEO tactics are working for you right now?
What tools or methods do you swear by in 2025?
What strategies are no longer effective, or worse—hurting your rankings?

Let’s learn from each other! Drop your insights, wins, and even fails

Looking forward to your responses!