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Hey everyone 👋
As we step into the second half of 2025, I wanted to open up a discussion on what’s currently working in SEO and what strategies might be outdated or losing effectiveness.
Here are a few things I’ve noticed recently from my own campaigns:
✅ Topical authority and tightly themed content clusters are outperforming random long-form blogs.
✅ Internal linking strategies have become even more important — especially for keeping users and bots flowing.
✅ User interaction signals (like time on page and CTR) seem to correlate more with ranking improvements than before.
✅ Backlink quality >>> quantity. One relevant, high-authority backlink is worth more than 20 directory links.
✅ AI content needs heavy human editing to be useful and rank well (Google seems to know when it’s untouched AI fluff).At the same time, I’m seeing:
Keyword stuffing still happens, and it’s tanking pages.
Cheap guest posts on low DA sites aren’t moving the needle like they used to.
Thin service pages with zero supporting content almost never rank.Also, if you haven’t revisited the basics lately, it’s always a good idea to review the official Google Search Central guidelines — even small updates can have a big impact if you’re caught off guard.
So I’m curious…
What SEO tactics are working for you right now?
What tools or methods do you swear by in 2025?
What strategies are no longer effective, or worse—hurting your rankings?Let’s learn from each other! Drop your insights, wins, and even fails
Looking forward to your responses!
I was confused about why Ahrefs sometimes shows a drop in referring domains even when the backlinks seem fine. Found this super useful post that breaks it down: https://crowdo.net/blog/how-ahrefs-counts-links-referring-domains. It helped me figure out how they count links from the same domain and why some links disappear from the report. Stuff like link type and URL structure can really mess with your numbers there.
Hey everyone, checking in from Australia! A coworker swore by a slot with steady base-game hits, so I tried a “coffee money” budget and 50-spin blocks. I liked the clean UI and the way features teased without spamming. Mid-session I paused, reopened spino gambino, and switched volatility to see if the free-spin ladder behaved differently. It did: a tidy run of stacked wilds nudged me green. Withdrew, closed the tab, and logged the session like a responsible nerd.
Great points, Katy — totally agree that topical authority and strong internal linking are the real differentiators in 2025.
I’ve also noticed Google rewarding localized niche content that focuses on user intent rather than keyword density. For example, one of the site i have come across from google is this balance checking blog
— builds authority around a single banking-related topic and keeps adding value-driven subpages that answer specific user queries.
It’s a good reminder that smaller, intent-focused sites can still compete if their structure and content depth are solid.
For me, what’s working right now:
• Refreshing older posts every 3–4 months.
• Strengthening internal linking between semantically related pages.
• Focusing on engagement metrics (CTR, scroll depth).Curious to know — is anyone else seeing improved results from clustering micro-niche pages rather than broader, catch-all topics?
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