– Put Linkedin ‘follow’ button on your website and blog.
– Take active part in Linkedin group discussions.
– Share quality updates on regular basis.
– Make use of ‘promotion tab’ from groups.
– Include link to your LinkedIn company page in your e-mail signature.
Put the button / link to your LI page in all your communication channels. Also, content marketing has become very important in promoting your business; for example, you can publish interesting articles about your niche on LinkedIn and include call to action with a link to your business page. Share those articles from your page as well. Good, informative and valuable content can significantly contribute to increasing the followers on your page.