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You’ve just heard the term “content marketing” and feel obligated to learn more about it, but you’re too embarrassed to ask. Also learn types of content marketing. This article is for you. Keep reading!
1. Social Media Content Marketing
With over 3.6 billion social media users globally, it’s easy to see why so many businesses engage in social media marketing. There are a variety of platforms to work with (for example, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat), as well as a variety of techniques to create and post content on each. (e.g. photos, live videos, pre-recorded videos, stories). These types of content marketing are now more famous.2. Infographic Content Marketing
Infographics are visual representations of facts, statistics, and information. Because they blend simple language, brief claims, and clear visuals, infographics are a fantastic way to effectively explain your topic. They’re wonderful for breaking down a complex or educational problem so that everyone in the room understands it.3. Blog Content Marketing
Blogs are a nice blend of inbound content since they provide you with a lot of flexibility in terms of purpose and topic. You may utilize a blog to link to other internal and external materials and blog articles, as well as provide product information and social sharing buttons.4. Podcast Content Marketing
Because podcasts may be about anything, they allow for a lot of creativity. Other features of the podcast, such as the frequency of episodes, who will be on it, how you will advertise it, and the length of the episodes, are all decisions you make.5. Video Content Marketing
69 percent of consumers prefer to learn about a brand’s product or service through video, according to a Wyzowl study. Enhance conversions, increase ROI, and build relationships with your audience through video marketing. You may share your video content on social networking sites, landing websites. These types of content marketing are becoming famous now.6. Paid Ad Content Marketing
Paid advertising may help you reach a broad audience and position yourself in all of the areas where you want to be noticed – it’s especially effective when combined with inbound marketing. Paid advertisements can be disseminated on social media, landing pages, banners, and sponsored content, among other places. -
Content Marketing Types:
Blogs.
Videos.
Infographics.
Case Studies.
eBooks.
User-generated content.
Checklists.-
Hey marketers!
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Visual Storytelling: Craft engaging visual stories for brand resonance. See http://mayflystudio.tumblr.com/ as an example.
Tagging Magic: Boost discoverability with strategic tagging.
Engage, Engage, Engage: Join the Tumblr community actively.
Consistent Aesthetic: Maintain a visually cohesive brand identity.
Multimedia Magic: Explore GIFs, videos, and audio for dynamic content.
Contests and Challenges: Spark engagement with user-generated content.
Cross-Pollinate: Share Tumblr posts on other platforms for wider reach.
Analytics Insight: Utilize Tumblr analytics to refine your strategy.
Cheers,
Kassie
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The concept of content marketing covers various strategies that can be used to attract, engage, and convert your target audience. There is a type of content for every purpose, and for any point of the client journey. Here are the types of content marketing that are most popular and effective:
Blogs
Blogging is the foundation for many content marketing strategies. They assist in improving your SEO, gaining credibility, and giving your reader some good advice. SEO is aided by optimizing blog posts for keywords, helping answer customer questions and bringing in organic volume.
Social Media Content
Share Make full use of platforms like Instagram, Facebook, LinkedIn, and TikTok to drive engaging content. Social media posts, stories and reels can help increase brand visibility and community engagement, as well as drive traffic to your website.
Video Content
Print media leaves the room when you have the video, period. Explainer videos, tutorials, product demos, and storytelling-friendly content do well on platforms like YouTube or Instagram and even on your own website.
Infographics
Infographics make use of visuals and data to display complex information in an easy to digest format. They are very shareable and are good for generating backlinks and building your site’s authority.
Ebooks and Whitepapers
Long-form content such as ebooks and whitepapers are ideal for demonstrating expertise and providing in-depth perspectives. It is particularly useful for lead generation, since users are generally willing to submit their contact information in return for access.
Case Studies
Case studies are a way to showcase your success stories, demonstrating how you solved problems for customers. They establish trust and credibility and are an invaluable component in a content strategy.
Podcasts
You can bond with your audience through an informal way to communicate with them — a podcast. They’re great for establishing brand authority, targeting on-the-go audiences, and talking about industry trends, case studies, or interviews.
User-Generated Content (UGC)
Reviews, testimonials, social media mentions, and customer-uploaded content are all examples of UGC. It’s a real way to demonstrate brand trust and drive engagement.
Webinars and Live Streams
Live or interactive content like webinars, workshops, or live streams give you interaction right in front of your audience. They also help you build relationships, demonstrate expertise, and season your real time engagement.
Email Newsletters
Email continues to be a staple for content marketing. They assist in nurturing potential leads, sharing updates, as well as offering exclusive offers or content to your audience. Do this right and personalized email campaigns have a strong ROI.
Interactive Content
Engaging tools like quizzes, surveys, calculators, and polls facilitate active user participation, making them feel connected. Not only is this type of content easily shareable, but it also gives you excellent insight into who your audience is.
Memes and Amusing Content
While this is far from traditional content, funny and relatable content such as memes can help your brand become more relatable and increase engagement on social media platforms.
Why Content Marketing Matters
Every content type solves a different problem, whether it’s generating awareness or conversions. Great content marketing is about combining different formats, so that you can reach your target audiences across a wide spectrum of touchpoints in their buyer’s journey. Doing it well and regularly is how you can get results for a long time.
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