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Going viral isn’t something you can force — but you can increase your chances by creating content that triggers emotion, encourages interaction, and fits the platform’s natural behavior.
Here’s what consistently works across brands:
Hook fast: The first 2–3 seconds decide if people scroll or stay. Start with a strong visual or an unexpected statement.
Tap into emotion: Humor, inspiration, or relatability drives shares more than pure information.
Make it easy to engage: Ask questions, use polls, or create shareable formats like short tips, carousels, or quizzes.
Ride trends, don’t copy them: Adapt trending formats to your brand’s message so it feels relevant, not forced.
Post natively + optimize timing: Each platform favors content designed for its format (Reels for IG, short hooks for X, etc.) and posted when your audience is most active.
Virality often comes from consistency + creativity rather than a one-off hit. Focus on building content people actually want to share — the algorithm will follow.