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Many times, people ask about the similarity between SEO and SEM. In nature, they are different but functionality wise they both have the same objective of attracting visitors to the website. SEM is all about getting the traffic on the site through paid ads whereas search engine optimization is focused on analyzing and monitoring organic traffic.
One thing to notice is that both SEO and SEM work and rely on the keywords thing to bring traffic to the site. The marketing techniques which they follow are of different stream. These days, almost everyone is searching online about any product or service before buying them. By using a combination strategy of both the techniques, there are chances to increase the online visibility for the longer term. These both the marketing technique are good for the website that is being marketed for attracting visitors. -
When correctly the two complement each other very well.
Your SEO efforts are to get organic listings. SEM helps you create a more effective and targeted advertising campaign that finds your website for words that do not rank you systematically.
Search engine land hits the nail on the head:
SEO: Earning traffic through unpaid or free listings
SEM: Buying Traffic Through Paid Search Lists
When working together, SEO and SEM are either stronger or work individually.The important factor to remember is that both are only as good as the website that is being marketed.
If the website does not provide the quality that Google thinks users are looking for, then all your SEO and SEM efforts go without reason and will cause you massive amounts of frustration.
Start with a website that your users will like and then market and optimize from there.
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