I recently found myself in a similar situation when I started building a high-converting marketing funnel. In our time, when customers are literally inundated with content, it is important not only to attract attention, but to hold it until the very end. The material https://matterapp.com/blog/building-a-high-converting-marketing-funnel helped me a lot. It outlines not only the basic principles, but also practical techniques that are easy to apply. It was especially valuable to understand how to personalize messages at each stage of the funnel: from the first touch to the purchase. Thanks to these tips, I began to focus on the value for the client, and not just on the sale. This gave a noticeable increase in engagement and a decrease in churn.