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    • December 3, 2016 at 10:02 AM #6728
      Helgi arnold
      Participant

      Any example of Local Language Social Media Promotions by Brands in India? I am consulting an Indian brand and they want the social media promotions to be done in local vernacular language i.e. Hindi.

    • December 4, 2018 at 12:08 PM #13992
      Vinay
      Participant

      Brands Like Patanjali, Coca-Cola are examples of the brands in India using Local Language for social media promotions. Companies like Patanjali are competing with companies like P&G and HUL to explore uncharted territories and are posting a lot of content in Hindi on Facebook and Twitter which has seen higher engagement. “Coca-Cola has tried to tap rural and regional markets with local content in Telugu, Hindi, Marathi. Brands are seeing engagement ratios of 24% through regional content which is considerably healthy. Even a brand like Sula Vineyards is using local content to connect to a regional audience,” said Experts. Ref: http://economictimes.indiatimes.com/tech/internet/brands-like-coca-cola-patanjali-and-others-embrace-regional-languages-on-social-media/articleshow/52335944.cms

    • January 2, 2019 at 4:29 PM #14270
      James Anam
      Participant

      Hi, This is true that if you want to target local audience then their local language is the most influential tool to target as Patanjali had done in their promotion. These days social media platforms like Facebook, Twitter, Instagram are playing very active role in brand promotion.

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