When it comes to Google SEO rankings, both organic traffic and direct traffic play crucial roles. Organic traffic, generated through search engine results, showcases the relevance of your content to users’ queries, boosting your rankings. Direct traffic, however, signifies brand recognition and user loyalty, impacting SEO indirectly by indicating credibility and trustworthiness. In essence, a balanced approach, focusing on both organic and direct traffic, contributes to a holistic SEO strategy for better rankings.