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    Social Media Platforms have played an extremely critical role in keeping people connected and maintaining viable human interaction on a common media platform where people can exchange views and ideas, articulate thought processes, and implement them to create something creative and useful. However, social media marketing has been extensively used to create a product platform from where marketing can ensure the sale of products and services launched by independent entrepreneurs. Following is the mechanism used by them to propagate their products on social media-

    Extensive Advertisement- Advertisement ensures that the product is popularized among the masses and they get aware of the benefits of using the product. Advertisement thus helps in propagating the popularity and effectiveness of the product to the end-user.

    Pay-Per-Click Campaigns- The business model developed by the entrepreneur should be a part of the Pay-Per-Click campaign where the business module would crop up on the news feeds of the consumer and he would be compelled to check them out as and when he deems fit.

    Demonstration Videos- One of the primary ways to sell your products through social media is to launch demonstration videos where you would illustrate how the product shall be used incorporating small tutorial clips and videos that would help you generate more viewership for the requisite products.

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