1. Google Search Ranking Algorithm
The most used and known is the ranking algorithm created by Google – which is continually evolving – often introducing new rules on the indexing of websites. Staying up to date on these shifts is not easy, but it is essential to improve your visibility constantly. One of the latest changes, for example, is the concern of mobile versions in a priority way compared to web viewing. It is essential to study a responsive design and address mainly smartphones for this basis.
2. Ensure your Website Reliability
In its ranking algorithm, Google gives importance to the reliability of the website. In particular, it is well known that having an SSL certificate, that is, using an HTTPS protocol, improves the site’s positioning. In addition, Google also recognizes the pages dedicated to Privacy and Terms of Service as a trait of trust, rewarding sites that contain these sections.
3. Unique and Innovative Content
A fundamental element for the visibility of the site is its contents. Having unique and engaging content for the user is essential to building good visibility on the web. Copying content from other sites and duplicating them instead significantly penalizes the positioning. Organizing content into well-structured sections earns additional positions within Google’s ranking algorithm.
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