I have been working with a many Facebook advertising clients. Below are a few quick tips:
• Segment your audience and plan tailored communication for ads.
• Create Niche Targeting for every audience segment.
• Try to follow 20% advertising guideline. Which means image should have less than 20% text.

Lack of clear Objectives.
Poor Audience Targeting.
Using the Wrong Facebook Ad Type.
Abandoning your Ads.
Using Ads for Sales Funnel Only

These are few common mistakes you can avoid.
Thank you!

• This reply was modified 7 months ago by Gajanan Sapate.

Common mistakes while running Facebook Ads are
1) Poor buyer personas and targeting
2) Lacking a tangible goal for your campaign
3) Failing to set the right budget
4) Ad text too long
5) Ineffective Ads
6) Not optimising Ads
7) Not exploring video Ads
Hope this helps.

• This reply was modified 7 months ago by Gajanan Sapate.

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Some common mistakes people create while working on Facebook Ads

– Unable to realize campaign objective/goals
– Poor Audience targeting
– Improper Facebook Media Ad Type
– More Focus on BOFu(Sales & conversion/Lead Generation)
– Executing many ads at low-cost budgets

Hope that this will help you. Connect with me to know more on digital marketing