Not delivering” means that your target audience is not seeing your active ads. This may occur with brand-new advertisements or with older, successful advertisements. Check the Delivery column in Ads Manager to determine if this applies to your campaigns, ad sets, or ads. Your Facebook ads may not be converting because you are using the incorrect ad for the stage of the customer journey at which you are targeting potential future customers. For consumers who are much further along the marketing funnel, the ad copy is more appropriate.