I was wondering is this really a thing in SEO… so I searched for a few keywords in Google, and the results amazed me. Almost 55% sites that were actually ranking in Google have a really poor Page Speed score. But they are still ranking in 2021. I really need a proper answer to this. You can DM me as well.
According to Google, 53% of visits are abondoned if the site takes more than 3 seconds to load.
For every brand, their goal is to get more sales/leads. Keeping that in mind, User experience actually take a toss if the page speed is low.
Now coming back to your question, The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.
Check your seo site audit using any of these tools:
This reply was modified 1 month, 1 week ago by AlexM.