difference between google adwords and google adsense

The main difference between Google Adwords and Google Adsense is that Adword is designed for advertisers, which allows you to bid on certain keywords in order for their clickable google ads to appear in Google search results. The advertiser has to pay for these clicks, this is how Google makes money from search.
Google Adsense is designed for publishers and is run by Google that allows publishers in the Google network of Content sites to serve authentic text, image, or video that is targeted to site content and audience.

The primary distinction between AdWords and AdSense is who they are intended for. Advertisers use AdWords, whereas publishers, or website owners, use AdSense. Businesses and marketers can use AdWords to advertise on Google’s network (search, display, etc). The second major distinction is that AdWords is used to purchase advertising from Google, whereas AdSense is used to sell advertising space to Google. The third major distinction is that the processes for setting up AdWords and AdSense are distinct.

Businesses can pay to have details about their goods and services, product listings, videos, and mobile application installs displayed to website visitors using Google AdWords, a platform for internet advertising developed by Google. Its official term is media buying channel.

With the help of the Google AdSense program, website owners can display text, images, videos, or interactive media adverts that are appropriate for the target market and the content of their own websites.
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Google AdWords and Google AdSense are both advertising platforms provided by Google, but they serve different purposes and cater to different audiences. Here’s a breakdown of the key differences between the two:

1. Purpose and Audience:
Google AdWords (now called Google Ads):

For Advertisers: This platform is used by businesses and advertisers to create ads that appear on Google Search results, YouTube, and other partner websites. It’s a way for advertisers to promote their products or services to potential customers by bidding on keywords.
Goal: Drive traffic to the advertiser’s website, generate leads, and increase sales.
Google AdSense:

For Publishers: This platform is designed for website owners and content creators to earn money by displaying ads on their sites. Google provides ads (from Google Ads advertisers) that are relevant to the content of the website, and the publisher earns revenue based on user interactions like clicks or impressions.
Goal: Help publishers monetize their content through ad placements.
2. How It Works:
Google Ads (AdWords):
Advertisers create ads and bid on keywords relevant to their business.
Ads are shown on the Search Network (Google Search results) or the Display Network (partner websites, YouTube, etc.).
Advertisers pay when users click on their ads (Cost-Per-Click or CPC) or based on impressions (Cost-Per-Thousand-Impressions or CPM).
Google AdSense:
Publishers integrate Google ads on their websites by pasting an ad code provided by AdSense.
The ads shown are relevant to the site’s content or targeted to the visitor’s previous browsing history.
Publishers earn money when visitors click on the ads (CPC) or when ads are viewed (CPM).
3. Revenue Flow:
Google Ads (AdWords): Advertisers pay Google for ad clicks or impressions to promote their business.
Google AdSense: Google shares a portion of the revenue it earns from advertisers with publishers, allowing them to monetize their site’s traffic.
4. Control:
Google Ads (AdWords):
Advertisers have control over their ad budget, ad placement, bidding strategy, and target audience.
They can decide on keywords, ad formats, and where they want their ads to appear (e.g., Google Search, YouTube, or specific websites in the Display Network).
Google AdSense:
Publishers have control over the type of ads shown (e.g., text, display, video), but they don’t control which specific ads appear.
They can control the placement of the ads on their site, but the ads themselves are determined by Google’s algorithm based on relevance to the website’s content or user behavior.
5. Use Case:
Google Ads (AdWords):
Ideal for businesses looking to advertise their products or services and reach potential customers through Google’s vast network.
Google AdSense:
Ideal for content creators, bloggers, and website owners who want to monetize their traffic by showing ads on their sites.
Summary:
Google Ads (AdWords) is for advertisers who want to create and run ad campaigns to attract customers.
Google AdSense is for publishers who want to monetize their website or content by displaying ads from advertisers.
Both platforms complement each other, as advertisers on Google Ads provide the ads that are displayed through Google AdSense.
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