difference between google ad words and google ad sense

Google AdWords and Google AdSense are two distinct advertising platforms offered by Google.

**Google AdWords (now called Google Ads)**:
– **Purpose**: Allows businesses to create and display ads on Google search results, YouTube, and other websites within the Google Display Network.
– **Users**: Advertisers who want to promote their products or services.
– **Functionality**: Advertisers bid on keywords, and their ads appear when users search for those keywords or visit related sites.
– **Payment**: Pay-per-click (PPC) model, where advertisers pay each time someone clicks on their ad.

**Google AdSense**:
– **Purpose**: Enables website owners to display Google ads on their websites and earn money when visitors view or click on these ads.
– **Users**: Publishers or website owners who want to monetize their content.
– **Functionality**: Google matches ads to the site’s content and visitors, displaying relevant ads.
– **Payment**: Website owners earn revenue based on ad impressions (views) and clicks.

In summary, Google AdWords is for advertisers looking to promote their offerings, while Google AdSense is for publishers looking to earn revenue from displaying ads on their websites.