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Google AdWords and Google AdSense are two distinct advertising platforms offered by Google.
**Google AdWords (now called Google Ads)**:
– **Purpose**: Allows businesses to create and display ads on Google search results, YouTube, and other websites within the Google Display Network.
– **Users**: Advertisers who want to promote their products or services.
– **Functionality**: Advertisers bid on keywords, and their ads appear when users search for those keywords or visit related sites.
– **Payment**: Pay-per-click (PPC) model, where advertisers pay each time someone clicks on their ad.**Google AdSense**:
– **Purpose**: Enables website owners to display Google ads on their websites and earn money when visitors view or click on these ads.
– **Users**: Publishers or website owners who want to monetize their content.
– **Functionality**: Google matches ads to the site’s content and visitors, displaying relevant ads.
– **Payment**: Website owners earn revenue based on ad impressions (views) and clicks.In summary, Google AdWords is for advertisers looking to promote their offerings, while Google AdSense is for publishers looking to earn revenue from displaying ads on their websites.
Google AdWords (now known as Google Ads) and Google AdSense are two different advertising tools by Google, designed for different purposes.
Google Ads is for advertisers who want to promote their products or services. Businesses use Google Ads to create campaigns that display ads on Google’s search engine, YouTube, and partner websites. Advertisers bid on keywords, and their ads appear based on search queries or user behavior. This platform is ideal for driving traffic, generating leads, and increasing sales.
Google AdSense, on the other hand, is for website publishers. It allows website owners to earn revenue by displaying Google Ads on their sites. Google matches the ads with the website’s content or user demographics, ensuring relevance. Publishers earn money when users click on these ads or view them, depending on the ad type.
The key difference is that Google Ads focuses on helping businesses advertise, while Google AdSense helps website owners monetize their content. Both platforms work together to create a seamless advertising ecosystem.
From my experience, Google AdWords (now known as Google Ads) is a platform where advertisers like us promote our products or services. In it, we select keywords and run paid ads that appear on Google search results or YouTube, Gmail, and partner websites.
On the other hand, Google AdSense is for website owners who earn money by placing ads on their site. That is, in AdWords we run ads, and in AdSense someone else earns money by displaying those ads on their site.
When I thought of running PPC campaigns for my business, I realized that strategy, keyword research, and budget optimization are very important. In this I chose Logelite Pvt. Ltd. as they are the best PPC Services providing company in Lucknow. Their approach is data-driven, and they increased both leads and sales from my campaigns.
If you want to grow your business online, then the combination of Google Ads + a trusted agency like Logelite Pvt. Ltd. is the best.
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