Advertising strategies for Facebook:
1. Create A Strong Pay-Per-Click Strategy To Increase Revenue And Site Visits
2. Run A Competitive Analysis to get more insight
3. Find The Right Frequency Balance
4. Maximize Conversions By Targeting Brand Aware Audience
5. Most important Use Geo-Targeting For Facebook Ads
6. This will help you a lot, Create Buyer Personas
7. Use Facebook Remarketing Tactics
Hope this will help you!