Brand Name:
Chatkazz (Indian restaurant based on Australia)
Idea:
Cricket is a religion for Indians, leveraging ICC World Cup 2015 we planned the Foodie World Cup. A contest between the food items which involved users to vote and make their favorite dish a winner.
Objective:
- Introduce new menu items to the users
- Increase engagement
Execution:
We launched the Facebook campaign inviting users to vote for their favorite dish.
- The match schedule was created.
- The participant had to vote for their favorite team in “Foodie World Cup”.
- Choose their favorite team to make them win. The team who gets maximum votes will go for the next round.
- Winning dishes of these matches moved further to semi-finals and then finals.
- The participant with maximum right guesses wins.
7 matches, 4 winners.
Results:
The contest was well – received as food lovers voted for their favorite food and engage with Chatkazz brand. The campaign was conducted for 10 days.
Total Post Reach: 17691
Impressions: 30918
Total Interactions on the page (including likes, shares, comments, and impressions): 732
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