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    Is Facebook’s reach declining?

    Facebook is adapting to the evolving social media environment. December 2013 Facebook’s new algorithm went live. It has caused an uproar amongst marketers, they claim Facebook has lost its edge as a marketing tool. Is it actually the case? “We've noticed that people...

    Twitter Acquires Snappy TV

    After going public Twitter has been struggling to justify its valuation. Some analysts have even written obituaries about Twitter – thankfully analysts are not always right. Its user base is not growing – it stood at a mere 255 million. Twitter is fun, yes of course...

    UTM parameters for Social Media

    As a social media marketer, we always want to make sure that clients should get a fair knowledge of ROI measurement for their investment. Being interacting with various clients we observed the fact that very few marketing companies provide the proper analytics &...