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Featured Blogs
The Subscription Economy Paradox: Why Most Brands Fail at Subscription Models and How to Avoid It
In today’s digital landscape, subscriptions are everywhere. From daily newsletters and Netflix binges to razor deliveries and meditation apps, it seems like every brand is trying to become your next monthly habit. But here’s the paradox: while the subscription model...
Indian Hospitality Sector – Growth Drivers & Market Outlook – 2025
Introduction to the Indian Hospitality Sector The Indian hospitality sector is one of the fastest-growing industries in the country, making significant contributions to both the economy and employment. As India strengthens its position as a global economic power, the...
Indian Fintech Market Outlook 2025: Trends, Opportunities, and Marketing Strategies
Introduction India's fintech sector has witnessed remarkable growth, transforming the way financial services are accessed, delivered, and consumed. As we move into 2025, the industry is poised for even greater expansion, driven by digital payments, lending, insurance...
Recent
Blogs
The Psychology of Discounts
Discounts—those magical numbers and offers that often transform hesitant browsers into impulsive buyers—are much more than just a sales tactic. They represent a calculated blend of psychology, marketing science, and consumer behavior. Brands, knowingly or unknowingly,...
Beyond Virality: Crafting Sustainable Growth Strategies in an Attention Economy
We live in an attention-starved world. Every brand, every product, every post is screaming, "Look at me!" In this sea of digital noise, marketers are often lured into chasing virality. But here’s the problem: virality is addictive—but rarely sustainable. At...
Blue Ocean GTM: How to Discover and Capture Uncontested Market Spaces Digitally
In today’s overcrowded digital world, most brands are shouting louder, pushing harder, and still struggling to be seen. If your Go-To-Market (GTM) strategy feels like swimming in bloody waters—fighting price wars, chasing the same customer personas, and mimicking...
Neuromarketing Playbook for Modern CMOs and Growth Leaders: 21 Proven Principles Backed by Brain Science
"If you want to sell to humans, understand their brains." — Every great marketer, ever Welcome to the world of neuromarketing — where psychology, behavior science, and marketing strategy collide. Every day, brands influence your buying decisions not by chance, but by...
The Subscription Economy Paradox: Why Most Brands Fail at Subscription Models and How to Avoid It
In today’s digital landscape, subscriptions are everywhere. From daily newsletters and Netflix binges to razor deliveries and meditation apps, it seems like every brand is trying to become your next monthly habit. But here’s the paradox: while the subscription model...
How “Buy Now, Pay Later” is Changing Consumer Spending
This blog is part of our posts series “Indian Fintech Market Outlook 2025” Consumer spending patterns are evolving dramatically with the rise of "Buy Now, Pay Later" (BNPL) services. As a payment model, BNPL allows consumers to purchase products immediately and spread...
Segments within the Hospitality Industry and Leading Indian Brands
The Indian hospitality industry is vast and diverse, offering a wide range of experiences to cater to different traveler preferences. The industry is typically segmented into four main categories based on the pricing and service level: Luxury, Upscale, Midscale, and...
Emerging Trends Across Segments in the Indian Hospitality Industry 2025
Introduction to Emerging Trends As the Indian hospitality industry continues to evolve, new trends are emerging across various segments. These trends are driven by shifting consumer preferences, technological advancements, and societal changes. For hospitality brands,...
Indian Hospitality Sector – Growth Drivers & Market Outlook – 2025
Introduction to the Indian Hospitality Sector The Indian hospitality sector is one of the fastest-growing industries in the country, making significant contributions to both the economy and employment. As India strengthens its position as a global economic power, the...
Future of Hotel Management Models
Introduction to Evolving Hotel Management Models The hospitality industry is undergoing rapid transformation, with changing market dynamics, evolving guest preferences, and advancements in technology driving the need for new hotel management models. Traditional...