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Featured
Featured Blogs
Micro-Moments: How Brands Can Capture Attention and Influence Decisions in Seconds
In today’s digital landscape, the buying journey no longer follows a straight path. There’s no linear funnel, no fixed awareness-consideration-decision staircase. What we have now are micro-moments—split seconds of intent when users reach for their phones to know, go,...
The Razor-and-Blades Revisited: How Traditional Revenue Models Thrive in Digital Markets
In a world chasing new-age monetization models—NFTs, creator subscriptions, in-app microtransactions—there’s something surprisingly timeless fueling some of the most successful digital businesses today. It’s not innovation for the sake of it. It’s the strategic...
The Subscription Economy Paradox: Why Most Brands Fail at Subscription Models and How to Avoid It
In today’s digital landscape, subscriptions are everywhere. From daily newsletters and Netflix binges to razor deliveries and meditation apps, it seems like every brand is trying to become your next monthly habit. But here’s the paradox: while the subscription model...
Recent
Blogs
D2C: Technological Innovations, Challenges & Strategic Roadmap
Technological & Operational Innovations Driving D2C Growth Technological advancements are reshaping India's D2C landscape, significantly impacting customer acquisition, operational efficiency, and consumer engagement. The emergence of innovative digital platforms,...
Indian D2C Market Landscape 2025: Trends, Opportunities, and Strategic Roadmap
Introduction: The Rise of Direct-to-Consumer (D2C) The Indian Direct-to-Consumer (D2C) landscape is witnessing rapid transformation, driven by significant digital adoption, shifting consumer expectations, and innovative business models. Projected to grow from...
Market Overview, Consumer Trends & Key D2C Segments
Current Market Landscape & Growth Projections The Indian D2C market is at an exciting juncture, set to grow from USD 12 billion in 2022 to USD 60 billion by 2027, driven by accelerated digital adoption. Key factors propelling this rapid growth include rising...
Are You Global or Glocal? Understanding the Branding Nuances & Strategies
Today's rapidly globalizing market presents businesses with a strategic crossroads: Should your brand embrace a truly global identity, or is a "glocal" approach—melding global strategies with local nuances—more effective? For CMOs, Marketing Heads, VPs of Marketing,...
Micro-Moments: How Brands Can Capture Attention and Influence Decisions in Seconds
In today’s digital landscape, the buying journey no longer follows a straight path. There’s no linear funnel, no fixed awareness-consideration-decision staircase. What we have now are micro-moments—split seconds of intent when users reach for their phones to know, go,...
Cracking the Fogg Behavior Model (FBM): A Step-by-Step Guide for Marketers to Influence Customer Behavior
Imagine having a roadmap to effectively influence customer behavior—boosting sales, increasing engagement, and ensuring repeat business. The Fogg Behavior Model (FBM), developed by Stanford psychologist BJ Fogg, offers exactly that: a structured approach that...
The Razor-and-Blades Revisited: How Traditional Revenue Models Thrive in Digital Markets
In a world chasing new-age monetization models—NFTs, creator subscriptions, in-app microtransactions—there’s something surprisingly timeless fueling some of the most successful digital businesses today. It’s not innovation for the sake of it. It’s the strategic...
The Invisible Framework: Jobs-to-be-Done Model to Drive Customer Loyalty
When marketing your product, have you ever stopped to ask: "What job is my customer actually hiring this product to do?" This simple yet powerful question lies at the heart of the Jobs-to-be-Done (JTBD) framework—a practical tool that helps marketers deeply understand...
The Psychology of Discounts
Discounts—those magical numbers and offers that often transform hesitant browsers into impulsive buyers—are much more than just a sales tactic. They represent a calculated blend of psychology, marketing science, and consumer behavior. Brands, knowingly or unknowingly,...
Beyond Virality: Crafting Sustainable Growth Strategies in an Attention Economy
We live in an attention-starved world. Every brand, every product, every post is screaming, "Look at me!" In this sea of digital noise, marketers are often lured into chasing virality. But here’s the problem: virality is addictive—but rarely sustainable. At...
Blue Ocean GTM: How to Discover and Capture Uncontested Market Spaces Digitally
In today’s overcrowded digital world, most brands are shouting louder, pushing harder, and still struggling to be seen. If your Go-To-Market (GTM) strategy feels like swimming in bloody waters—fighting price wars, chasing the same customer personas, and mimicking...
Neuromarketing Playbook for Modern CMOs and Growth Leaders: 21 Proven Principles Backed by Brain Science
"If you want to sell to humans, understand their brains." — Every great marketer, ever Welcome to the world of neuromarketing — where psychology, behavior science, and marketing strategy collide. Every day, brands influence your buying decisions not by chance, but by...
The Subscription Economy Paradox: Why Most Brands Fail at Subscription Models and How to Avoid It
In today’s digital landscape, subscriptions are everywhere. From daily newsletters and Netflix binges to razor deliveries and meditation apps, it seems like every brand is trying to become your next monthly habit. But here’s the paradox: while the subscription model...
How “Buy Now, Pay Later” is Changing Consumer Spending
This blog is part of our posts series “Indian Fintech Market Outlook 2025” Consumer spending patterns are evolving dramatically with the rise of "Buy Now, Pay Later" (BNPL) services. As a payment model, BNPL allows consumers to purchase products immediately and spread...
Segments within the Hospitality Industry and Leading Indian Brands
The Indian hospitality industry is vast and diverse, offering a wide range of experiences to cater to different traveler preferences. The industry is typically segmented into four main categories based on the pricing and service level: Luxury, Upscale, Midscale, and...