Facebook and GA data

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  • August 29, 2017 at 6:21 pm #9689
    Daniel Smith
    Participant

    Facebook and Google Analytics Data is not matching?

    August 29, 2017 at 7:05 pm #9698
    Virsen
    Participant

    Its a very common problem. Reason is at times google analytics is NOT able to track the traffic coming from Facebook’s third party audience (like Facebook apps). It then put that traffic into ‘Direct’ or ‘referral’ traffic.
    Common way to solve this issue is to always use UTM parameters.

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