What is SEO?

Search engine optimization is so called SEO. an very important term in online marketing.
just think when in offline market customer looks for a shop or brand to buy or purchase his or her desire products. But when it comes online, consumers do look for product not for shop. so, if they find you by searching their desired product or service, there is 70% assurance of convert them into sales.
This the fact of online or web marketing. so the basic concept is
“A business should be found by searching what it is providing to the market, product or service”.
To be found on search, a business need to be optimized for the search engine with keywords that related to the business.
Before explore on it let me emphasis on a common fact that did you ever been explore on the 2nd page of search engine result page? 99% will say no and the 1% who did for web research purpose if they might have.
This is because search engine gives us the most relevant result on the first page that we want. So how does it come?
Here comes the word SEO, Search engine optimization, So, by optimizing on SERP you will be visible to users and make them to land on your website for your specific Keywords or searching keywords related your business ,product or service.
hope you find it helpful.

Basically Search Engine Optimization (SEO) is a practice that is use to improve the ranking, domain authority and number of chances that visitors will visit the site. It has further two types i.e. on-page and off-page SEO and both of them plays an important role in site rank.

Marketers especially new ones often get confused about what the difference is between search-engine optimization and pay-per-click. The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

SEO is a concept of getting your website top in the SERP search engine result page with related keywords

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Seo means search engine optimization is the process of increasing the visibility of any web pages in search engines(google, bing or yahoo )

To get more traffic in your any webpage, product or specific brand

The main difference of SEO and PPC is getting traffic comes from SEO is free but PPC is getting traffic is not free and you have to pay a cost per click

SEO:- SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
There are two techniques of SEO:-
1) On Page SEO:- On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines. On page, SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description, and heading tags.

2) Off Page SEO:- Off-page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page. It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).